It is still very difficult for LED lighting companies to attract investment

It is difficult to attract investment and even more difficult to recruit good businessmen, which has become a big problem for small and medium-sized lamp enterprises in channel expansion. Enterprises either cannot recruit suitable or powerful dealers, either the dealer loyalty and distribution power attracted are very limited, resulting in weak sales of end products. Some enterprises have even explored the market for three or five years, but still fail to establish a perfect sales network. It is still very difficult to attract investment. Even if small and medium-sized lamp enterprises are serious about making goods, they have no reputation and brand power. Although they have advantages in price and policy, however, in the shopping mall environment where the goods are homogenized and the competition is becoming more and more intense, it is still very difficult to attract investment. Network expansion is even more difficult. Many small and medium-sized lamp enterprises have not seriously and carefully considered how to plan after launching lamp products, first start the main point of the mall, which way to start first, what type of dealer to recruit, but as long as you can find the customer, as long as the payment can be shipped, as a result, many shopping malls have no follow-up service guidance, and many dealers are just dying. When they start the mall again, there are many problems left, and network expansion is even more difficult. Blindly imitating famous brands, commodities are the origin of everything. Only commodities with clear market positioning and meeting consumers' needs can be recognized and accepted by consumers. In fact, many small and medium-sized lighting companies simply imitate the famous brand, the so-called cottage civilization. Whenever a brand succeeds, there will be many small lighting companies that quickly and simply imitate, and even steal the pillars to make a fake. The conditions in all aspects are immature, because the enterprise scale is small and the conditions in all aspects are immature, it is difficult to recruit excellent sales personnel in the industry, the sales staff sent by many small and medium-sized lighting enterprises in villages and towns are even farmers who have been trained to wash their feet and go to the fields. The author does not mean to belittle them, but professional things still need professional people to do well.