Brand and market are very important for the future development of LED lighting enterprises. The construction of door brand is related to the future development of enterprises, while the expansion of current market is related to the survival of enterprises. Then how can LED lighting enterprises skillfully publicize and promote their brands in marketing? The following is an interpretation for everyone: the atmosphere of the store, with the market showing multi-level consumer demand and continuous development, the environment displayed fully combines the fashion elements related to brand positioning. in order to create an environment full of creative ideas to infect consumers, the homogenization process and use function of wooden door products have gradually weakened, while the function and decoration of symbolizing identity and status are increasingly prominent. the decoration of the store is already higher than the practicality. The taste and personality that can display the brand image can be favored by consumers. The clearer the concept of brand culture, the more market appeal it can show. only the market segment can gradually expand the target consumer population. Compatible brand culture, set up professional departments, continue to build brand culture, guide the promotion and operation of market work with the height of brand culture, and connect brand culture to all operation links of the enterprise. and the brand culture is extended and integrated into different cultural connotations in various fields of society. Digital marketing management focuses on the study of different regional cultural attributes and consumption data in market operation, and explores the commonness and individuality of product acceptance attribute, service function attribute and local humanistic attribute in operation. make the brand culture serve the data management, and make the brand culture of wooden door constantly enrich its core and compatibility. Culture promotion, actively promote brand culture marketing in channels, make brand culture promotion bring stronger impact and infection to target groups, and gradually accumulate value resources. Information interaction, actively understand and cooperate with good opinions and suggestions put forward by enterprises in various fields, so that good suggestions can be quickly fed back. The brand culture after the combination of commercial marketing promotes the brand's competition space in the wooden door market through social and commercial marketing behaviors, so that the newly defined marketing application can play a continuous positive role on the platform of channels.