How to in-depth marketing lamps and lanterns in China brand?

Compared to other building materials products, lamps and lanterns more in need of the development of a benign marketing channel. At present, the lamps and lanterns industry sales channels mainly sells, own stores, Internet marketing, such as agent and the experience form. Lamps and lanterns industry into the 'winter', what results? Want to through the cold winter, lamps and lanterns industry is how to cross? Promotion price for why always can't let the lamps and lanterns industry to the next level? How to in-depth marketing lamps and lanterns in China brand? How to in-depth marketing lamps and lanterns in China brand? Lamps and lanterns is the purpose of the enterprise do the depth marketing guide channel, completes the brand advantage resources, enhance the brand cognitive, recognition of market, attract more customers to become brand loyalists, to keep the consumer willing to buy, buy, convenient and recommend more friends to buy at the same time, the brand of 'fans' to expand our team, and consolidated. In the marketing of lamps and lanterns, the personage inside course of study, the depth of the 'marketing' mode in the secondary market, or three or four line market are favored by merchants. Many businesses when it comes to marketing model, to talk about the most is the depth of the 'marketing' mode. They think, 'depth marketing' model will become the mainstream of future marketing model. Depth of marketing, it is based on the Internet, in the depth of the communication between enterprises and customers, identity as the goal, from caring manifest need to care about people's implicit demand a kind of new, interactive, more humanized marketing new pattern and new ideas. In order to reduce the pressure of competition, a lot of lamps and lanterns is a big brands are sinking two or three line market. A line break into the big brands, intensified competition for two or three line market. Market competition is intense, want to dominate the market, there must be unique in terms of operation, in addition to the brand awareness and influence, the unique business model is essential. With the big brands of many a line to carry out the strategy of channel sinks, problems in the regional market more and more, depth of the 'marketing' has been more and more important for enterprises. 'Centralized advantage, stable solid plate' has become many enterprises this year's top priority. In order to achieve a goal, the businessman tried, through a variety of ways, such as advertising and communication means, a more elaborate channel strategy and operation method, strengthen the network control ability, stable solid plate bureau, occupy a larger share of the market, '' to find more gold. This is an important part of the depth of 'marketing'. The purpose of the depth of the 'marketing', is leading distributors focus well brand advantage resources, enhance the brand cognitive, recognition of market, attract more consumers become a loyal fan of the brand, let consumers willing to buy, buy, convenient continuously, recommend more friends to buy at the same time, the brand of 'fans' to expand our team, and consolidated. Brand has the more stable, strong consumer groups, the more can attract more channels of vision, and is willing to spend more money, make greater shelf products, form a strong brand market appeal. The integration of lamps and lanterns brand alliance strategy as some of the lamps and lanterns brand integration of strategic alliance, this model can make the enterprise in a short period of time to win competitive advantage and brand awareness. To form a coalition can be differentiated brand industry alliance, in the form of different industry alliance, can also supply and demand of upstream and downstream partners alliance and so on, through interactive marketing, resource sharing, increase customer awareness, create performance and the resonance effect of the brand. Can say how fast is the development of IT, the development of network marketing is how fast. The direction and strategy of network marketing is a long-term. Lamps and lanterns of depth marketing model is the essence of seeking based on collaborative efficiency on the competitive advantage of enterprise marketing value chain system, emphasizing in the regional market and core distributors, excellent terminals, users and other logistics, service and other stakeholders to build marketing value chain, companies use their comprehensive ability gradually establish the channel leadership, take the construction of marketing chain, coordination, leadership and service management function, etc.