How to find a way out for the LED lighting market?

This year, the entire lighting market is very light, for many reasons. Shrinking rigid demand and increasing competitive environment are direct reasons. Under such a big background, the fighting in the market is extremely fierce, and it is inevitable that many enterprises and dealers cannot survive; In this context, it is inevitable that manufacturers and dealers will do everything possible to find a way out. However, where is the road to life? Is it a cheaper product? Under normal circumstances, low prices can win a certain advantage for a short time. But at this stage everyone is playing a price war, so there is no effect. Even, because of continuous self-injury, it will only accelerate the demise. Is it a product with better quality and more competitive appearance? The advantage product is of course good, but it must be on the premise of rigid demand. The market does not even have people, how can there be business? Creating demand without demand is a truth that everyone knows, but how to create demand is a very vacant place for most people. The product is very good and the decoration is very good, but what's the use of no customers coming in? This is the dilemma faced by Changzhou Zou District boutique museum and Chengdu Shihua International. Therefore, we need to bring in customers, so that the cold horses and horses in front of the door become bustling and crowded. How to attract people? It is definitely necessary to increase publicity. When you start to do propaganda, everyone starts to publicize, what do you do? Then you have to do different propaganda. When you are different, you can attract more people's attention and you will win 10% more. Many advertisements are telling others that there is this thing or this thing, but they do not tell others what meaning or benefit this thing or this thing has to him! Because, only when there is great significance or benefit to others, others will pay close attention to it. Our propaganda is to find out such selling points. Is it possible to make a special promotion? That's not necessarily true. You have to find the needs of consumers. Only when they have inner needs, the transaction becomes inevitable. It is still impossible to find only the demand. You must also stimulate their demand, turn the dispensable demand into an inevitable demand, and turn the demand that may be tomorrow into today's or immediate demand. The essence of competition is to change the existing pattern. To put it more clearly, it is to grab the share from others. If you want to seize other people's share and territory, you must have greater advantages or higher tricks than others. Back to the topic at the beginning, you have to create a bigger eye effect, even a sensational effect, you have to stimulate the desire of consumers, you have to seize the heartstrings of consumers, you have to take out their RMB from the consumer's wallet. Therefore, good marketing is to capture the needs of consumers, firmly grasp it, and become a real consumption. Therefore, in the current weak market environment, cheap products and high-quality products are not a watershed, and creating business flow is an urgent task. To create a business flow, it is difficult to do it simply by manufacturers, dealers or the market, and the three parties must work together. This is the warmth of the group and the common way out. Any group and individual who are slow, ignore and despise the cold must pay a heavy price at this stage, and even disappear from the market. Therefore, in order to improve the competitiveness of products and reduce profits, manufacturers and merchants need to strengthen their ability to do business well; Compared with reducing rents, the market needs to cultivate people and business flows. In order to cultivate people flow and business flow, personalized publicity and activities must be done together to form a strong sensational effect and a huge interactive effect, eventually stimulating sales and forming a consumption trend.