How to crack the lamp ACTS the role of marketing service dilemma

Symptoms: the local market dealers of after-sales service, no promise delivery, installation, commissioning, maintenance, cleaning, lighting engineering design and guidance, do not promise to return. Because the manufacturer not to return, resulting in a decrease of dealers better, to manufacturer quality cause drag

symptoms: the local market dealers of after-sales service, no promise delivery, installation, commissioning, maintenance, cleaning, lighting engineering design and guidance, do not promise to return. Because the manufacturer not to return, resulting in a decrease of dealers better, to factory default payment for goods factory product quality reasons, other after-sales service. Factory into the dilemma of the after-sales service. Diagnosis: dealers do not provide after-sales service, and some have a direct relationship with manufacturer. Manufacturer lighting product quality have no confidence in themselves, not to the dealer to provide product quality commitment, LED street lamps, and dealers in general only dare to promise to the customer within one year of quality assurance. And for delivery, installation, debugging, because of the cost of the distributor for consideration, are reluctant to provide customers with additional services. Prescription: both dealers and consumers, the service is a dominant needs, is the effective means of competition between enterprises, the factory if able to know from the height of the knowledge development services, is very clever. First, enhance brand service idea and consciousness, rely on services strategy for competition. Second, the manufacturer to improve production quality management of lighting, lighting of the factory quality assurance commitment, to the dealer to better products and more reliable quality assurance. Third, local market dealers for examination and assessment of the cost of delivery, installation, debugging and other services, manufacturers in the local lighting after-sales service team, all the dealers provide service support to the local market, better value and brand image. Keywords: service competition, explicit requirements