How to be a leader in lighting industry

At present, the lighting industry has entered a white-hot state. In order to make the enterprise go further, must lead to product strategy breakthrough brand, advocating manufacturing different products, different kinds of service, continuously improve products and services, differentiation strategy, enterprise hard to



at present, the lighting industry has entered a white-hot state. In order to make the enterprise go further, must lead to product strategy breakthrough brand, advocating manufacturing different products, different kinds of service, continuously improve products and services, differentiation strategy, enterprise is difficult to on the path of differentiation product development, the design of the light pole, and other products is also difficult to realize the differentiation. As a result, many enterprises are actively adjust the strategy, efforts to develop in the direction of innovation.

for the enterprise, enhance the competitiveness of the brand to respond to market changes is the inevitable trend. Complex market competition, who can focus on and improve the quality of lighting products and services, is to grasp the good market share. To maintain the long-term competitiveness of the enterprise, it is necessary to focus on the big trend of market development, get the target consumption group [ Population characteristics is the first step, we distinguish between target consumption group based on the characteristics of the distinction, we may be able to brand media, determine the fundamentals of consumer groups, to determine the propagation direction. 】 To make accurate positioning. If the enterprise is still in the stage of manufacturing products, the price war, will bring the industry disorderly competition and self-harm. Must enhance brand competitiveness, therefore, can not blindly price war, to go through the price to compete for the market, it is bound to cause confusion among the industry. < Strong & gt; Light & lt; Strong & gt; Innovation, the enterprise should adhere to the diversified development strategy, take the quality as the core, on the basis of diversity, advocacy humanized design, launch the market more competitive new products, not only meet the demand of market. Daily lighting from different levels of consumer demand, also let them feel the convenience of science and technology brings to life and charm. A successful innovative products in the final analysis is to consider the customer's personal feelings, which requires the enterprise pays attention to humanized design center, innovation from the details, avoid the disadvantage of the many products, constant innovation and research, abandon past imitation to innovation as the core design, become the market leader, win the favor of the consumers.