How should LED lighting enterprises do good blasting marketing?

Dealers will encounter various difficulties when operating offline. Sometimes, there are a lot of publicity investments in the early stage, but only a few customers enter the event on the day of the event. A large amount of capital investment, but only a small gap, Labor and Labor, but little effect. Moreover, with the increase in the frequency of blasting marketing, there will definitely be more and more examples of this kind of large investment and small investment. So, how should LED lighting enterprises do a good job in blasting marketing? Perhaps, blasting marketing itself, but also to start a breakthrough. [img] /uploads/allimg/140626/35-1406261G449435. jpg [/img] Large-scale, large-scale and targeted promotion is the main feature of terminal blasting. In order to achieve large-scale and great momentum in the operation process, it is necessary to have a large investment and big action. At the same time, it is necessary to have a targeted customer information and promotion plan. However, with the increase of consumers' ability to avoid the beauty fatigue of blasting marketing review and promotion immunity, the return generated by the same investment is also decreasing, the breakthrough of terminal blasting marketing itself has become a problem that everyone must think about after the event. First, the amount of information breakthrough, the number of customer information is the main way to save advertising costs, blasting marketing large-scale, big momentum operation, the main purpose is to attract more consumers' attention and participation. However, as the building materials and home furnishing industry is an industry with low attention and high participation, for consumers without demand, numerous promotional advertisements are just a cloud that will soon be forgotten. The real effective advertisements are basically expressed in the customers in need. From this point of view, as long as your promotional advertisements reach customers who really need them, they will naturally pay attention to them. As for TV, telephone, Traffic Radio or text messages, there is not much difference in the attention of doctors. Therefore, in the operation of blasting marketing, the effect of spending 10 thousand yuan on a fraction of a newspaper advertisement is not better than spending five thousand yuan on one thousand useful numbers and five thousand yuan on text messages and phone calls. Therefore, the breakthrough of blasting marketing must first start with the breakthrough of publicity quality! Second, the breakthrough of interests, the source of the promotion is to develop different appeal points for different consumer groups, Mercedes-Benz in the promotion, buy Pentium customers will not buy Mercedes-Benz, the same, when Pentium is engaged in promotion, customers who buy Mercedes-Benz will not come to buy Pentium. Different consumption levels determine their purchase requirements. Therefore, the design of the promotion plan must be clear about which consumer groups to target, and make corresponding demands for the concerns of these target consumer groups. So what kind of appeal is the corresponding appeal? We can think about such a question. When a brand is doing sales promotion, can the rival brands sell as usual, and what can be sold as usual? Price is an element that all consumers are generally concerned about, but when price is within the acceptable range of consumers, price is no longer an element, new functions, new styles, new effects, new psychological selling points and design accessories can all be the reasons to attract customers. Therefore, in addition to the common appeal point of price, blasting marketing must also design different appeal points according to different consumer groups for targeted dissemination. Third, eyeballs and thinking blasting, visual impact force and value penetration force affect blasting power. For the same theme, different pictures will bring huge differences to customers, because visual impact force is different. It is also a short message advertisement. Some short messages are deeply remembered by customers and even shared with others, while others are blacklisted as junk short messages because of different value penetration. From this aspect, the breakthrough of blasting marketing and the breakthrough of advertising content design are the key. Of course, whether it is visual impact or value penetration, only when it reaches the critical point can it play a greater role. Just as two or three hungry wolves can't kill an elephant, but a large group of ants is enough to make an elephant run wild, the visual impact of advertising and the improvement of the value penetration of advertisements are closely related to the quality of content, it is also related to quantity. This requires us not to blindly seek big results when doing blasting marketing, but to strive for more-when the cost of advertising ten cars can be three hundred cars, how would you choose? There is a saturation strike theory in the war, which is actually practical in commercial war. Blasting marketing is more of a saturation strike to consumers. According to the understanding of industry organizations, whether it is visual impact or the influence of thinking, the frequency is more, the effect naturally comes out, the difference is that the impact force and the penetration force can be saturated only by five or six times in a short period of time, the impact force and the penetration force are small and need to appear more than ten times in a certain period of time to be saturated.