How do LED traditional enterprises develop e-commerce?1

LED e-commerce has become a hot word in the lighting industry in recent years. With the increasingly fierce competition in the LED market, it has even shifted its offline competition to online competition. The rising channel cost and the Battle of multiple channels are undoubtedly for the major LED enterprises. E-commerce is developing vigorously in all walks of life. As a traditional industry, lighting industry has always been considered unsuitable for e-commerce. However, due to the rise of the huge post-80s consumer army, its consumption habits have quietly changed this view. [img] /uploads/allimg/140407/14-14040F95353L6. JPG [/img] The head of Zhou Ming Technology believes that e-commerce is the future development trend. At present, there is no standard and mature standard method. We can only move forward in exploration, but this road must go. Because the business model is changing too fast now, we have to face it. Coincidentally, OP and NVC Lighting also take the grafting of traditional business behaviors and e-commerce as breakthrough points. First of all, enterprises must follow the trend and must see clearly the future of the industry and the development trend of consumers. Secondly, enterprises should think more about how to combine many past business activities with the emerging e-commerce under the current wave of e-commerce. transforming it to be more suitable for the next generation of group consumption trends, how to better graft traditional business behaviors through e-commerce. Gu Baoqiang, the person in charge of Guangzhou kashiman lighting operation and planning, will better extend the tentacles of e-commerce channels through the form of experience stores, so that consumers can come to the stores and see the green environmental protection of LED lights. Through e-commerce, manufacturers can directly sell lamps to users, and can also understand users' preferences and purchase habits. Information such as consumption intervals and installation questions has more competitiveness than traditional channels. E-commerce is sweeping like a storm, mainly because it is convenient and cheaper than physical stores. You can buy anything you want without leaving your home, and it is also delivered to your door. It really saves time and effort. this is also the reason why consumers are willing to choose online shopping. For merchants, they can save both store fees and labor costs. Why not? Enter LED keywords in the e-commerce web page, and immediately jump out of a pile of LED products, which can also be classified according to brand, type, home decoration style, etc. Some will also be marked with color temperature, power, applicable space, etc. consumers are very convenient to choose, and online shopping is not limited by geographical areas and has a wide range of radiation. These are the advantages of choosing e-commerce. For traditional lighting manufacturers, the potential and growth of online channels are higher at present. More and more consumers choose online shopping. The development of e-commerce channels is not contradictory to online sales promotion. Traditional enterprises have switched to e-commerce platforms. it faces challenges in talent reserve, information system, business model, etc. Tmall marketing expert Wei Qi specifically mentioned that product storage and logistics are a major difficulty for traditional manufacturers. In 2012, on the Double Eleven, furniture manufacturers took 6 months to complete the delivery of products sold on the Double Eleven. Wei Qi believes that not all traditional enterprises are suitable for e-commerce platforms, and enterprises that do not attach importance to top management, do not match core team capabilities, and do not differentiate products and brands are not suitable for blindly entering e-commerce platforms. For LED product manufacturers, e-commerce channels are a good platform for promoting and selling products, but they must also combine their own product characteristics and company development status, and must not blindly cut into e-commerce platforms. As far as current e-commerce is concerned, there are still some deficiencies. As far as LED lamps are concerned, some LED lamps are glass products and fragile products, such as LED bulb lamps, LED lamps, LED ceiling lamps, etc. although acrylic materials are now used, they are resistant to pressure and are not easy to damage, but in the process of transportation, a little carelessness will inevitably cause damage. If the damage is returned, it will also involve freight problems. for LED lamp manufacturers, if there is damage, this order will basically be in vain. In addition, it is a problem of after-sales service and installation. Like some complicated lamps, they often have to provide on-site installation service. If it is online shopping, it is estimated that it is difficult to guarantee. In the process of use, if there is a problem, how to keep up with the after-sales service, this is also a problem to consider. Therefore, LED lamp manufacturers should consider clearly when choosing e-commerce. First, they should choose which types of lamps to sell online. in addition, we need to consider a series of problems such as how to transport and how to carry out after-sales service. After solving these problems, I believe that the road to e-commerce will go further and further.