How do LED lighting companies open the 'peak season' magic box?1

OFweek lighting network news for LED lighting enterprises, the game market should have its own strategic goals. If there is no goal and no strategy to achieve it, it will surely become an innocent victim on this battlefield. The strategists can win a thousand miles, the traditional off-season is coming to an end, and the Golden nine silver Ten has already arrived. Only when the preparations are made in the early stage can we reap fruitful results in the sales season. The correct way to open up the peak season, as the saying goes, the off-season to do the market, the peak season to do sales, the off-season is an excellent opportunity to develop channels and expand the network, the implementation of carpet-style, development and coverage of these outlets, integrating channel resources can sometimes have unexpected incremental effects. Judging from the nearly 20 Pan-Pearl River Delta lighting enterprises visited this time, nearly 90 or more lighting enterprises have been preparing for a rainy day since August and to prepare for the arrival of the peak season. Among them, mulinsen lighting, which attaches great importance to product quality, in order to grasp the opportunity of the arrival of traditional peak seasons: On the one hand, it aims at market demand and improves channels; On the other hand, actively adjust the production plan, accelerate the development and listing of new LED products, and strive to meet the peak season. Qinshang Optronics launched vigorous promotion activities aiming at channel distributors in August; Ou man Technology has made a sales plan since July. Its purpose is to ensure sufficient supply of goods in the market. For lighting enterprises in the Pan-Pearl River Delta region, before the peak season comes, whether it is target adjustment, channel innovation, new product promotion, or increasing promotion, internal adjustment, improving services, promotion programs, etc. , there is only one purpose. that is to lay the foundation for better product sales, or to prepare for faster development of enterprises. In the peak season, it is the truth that every company must understand. Profit is to win large sales; The momentum is to gain the commanding heights and strive for long-term strategic advantages. The intensified competition in the lighting industry leads to a sluggish demand in the off-season. For lighting enterprises, their marketing focus should emphasize competition orientation and focus more on observing and analyzing competitors. Relatively speaking, the peak season should emphasize the demand orientation, and the functional innovation that conforms to the needs of consumers has more practical significance for profit. Appropriate investment in the future to find a good match, compared with the conventional practices of promoting new products, deepening channels, increasing publicity, promoting sales, reducing prices, etc. , in the past two years, various trainings have been paid more and more attention by lighting enterprises. there are also many lighting companies that have launched a series of trainings for sales staff, terminal guides, and cooperative businesses on the occasion of the arrival of the Golden nine silver ten, aiming to enhance their comprehensive strength and market competitiveness. Take xinteli lighting as an example. Before the Golden nine silver Ten, the core work of xinteli lighting was to train the store managers of the National franchisees. According to Zou Hui, marketing director of xinteli lighting, since April this year, xinteli lighting has hired Guangzhou Jianzhong training experts with high salary to train store managers of xinteli lighting's national franchise stores. At present, three training courses have been launched. improve the sales skills and management level of the store manager in terms of store management, sales skills, team building and other aspects. When the sales peak season of Changfang lighting came, its sales team met the challenge in a good state and launched a joint action of manufacturers in a targeted manner. selected the fine editing team and conducted strict and systematic professional training, greatly improving the team's business ability. In order to achieve win-win cooperation with terminal merchants, Guangwei lighting provides distributors with talent training plans, such as regular training of distributor employees in lighting technology and sales knowledge. On early August, the special training camp for the first-term Shopping Guide of yadian business school was held in Xiaolan, Zhongshan. Nearly 200 store managers and shopping guides from all over the country participated in the training. At the training meeting, the general manager of the home appliance, Jian jian, said that only in order to be remembered, the yadian brand should be committed to building a joint switch category brand, and the training of the shopping guide is an important basis for promoting brand building. 1234