How can we deal with the future of LED lamps and lanterns of marketing

Now LED lamps and lanterns is hot in the market, so for many LED businesses, how to do marketing of LED lamps and lanterns? As the incandescent light bulb into the world expo in Paris in 1878, human farewell era of darkness into light. 100 years later, incandescent lamp for power consumption and short life will move out of the historical stage. This is the progress of science and technology. Compared to incandescent lamp, LED lights. Power saving and durable is the biggest characteristic of LED lights, and generally to the saving electricity was above 70%, and 12 watts of the LED light intensity is equivalent to 40 watts of fluorescent lamp, the service life of 15 years or so, and, generally without maintenance, also won't produce harmful elements such as mercury, xenon. The characteristics of the dc drive with no stroboscopic also can protect the eyesight, popular in the market now the lamp that shield an eye is LED lights. Let's to detailed understanding of the LED lighting lamps and lanterns of marketing skills. A timing of the dealer, grasp the right consumption thinking is 'properties' often around the product category, and consumers to think is taking the classification of their way of life, 'consumption' the importance of far greater importance than the goods itself. What product is simply is not important, important is whether the product is suitable for him/her of the scene, if he is suitable for him/her of the scene, your goods will get a 'spending time', known as 'business opportunities'. Second, accordingly the marketing of consumer consumption situation to the attention of a far more important than the attention to product selling point. Reserved seats have been advocate for consumer marketing, not let you from a consumer point of view, the focus on product is not from the perspective of product focus on consumers, focus on consumer itself. Such as buy a 25 watt 8 common bulb or one yuan MAO, and buy a family sitting room with 7 w LED lamp, as high as 60 yuan, although the 7 watt LED lamp brightness is equivalent to 40 watts of energy-saving lamps, and up to 6 - life Seven years, but consumers would be willing to pay 60 yuan money to buy a lamp? If the average consumer can't afford to build energy-saving idea, LED lighting lamps and lanterns of high prices for most consumers. Three, benefits to consumers in understanding of the real demand at the same time, the 'bargain' has really changed the consumer choice. Why consumers buy products? Because she has a demand, there is no demand for she is not going to buy. However, demand is divided into two kinds. ( 1) Physiological needs: physiological needs, it is need to apply immediately or in the near future to application, for example we can want to drink water, thirsty hungry want to eat. ( 2) Psychological needs is a kind of spirit level, why LV bags can sell 10000 yuan price? Because the LV is not just a bag, it to others to show their status symbol; Why the apple phone queue 'crazy' picture of the sell like hot cakes? Because will not use, very good, can be used to do the use value is not important, the only thing that matters is to have 'apple' the symbol of fashion. According to maslow's demand theory, after the material foundation, to gain respect, and the realization of self-worth become the pursuit. Chinese consumers transition from material to spiritual, attaches great importance to the others and social evaluation, the evaluation consciousness is strong, such as buy a nice car need to show off, bought a set of designer clothes need more people to know, and so on, even under the work of 'face', consumers can against true inner thoughts, should go to public opinion, conformity tendency is obvious. It was this 'face', let more consumers like to buy what brand, like to buy to people. Consumer is a 'dual personality', they want to in high-end market by purchasing high quality, products to prove his worth to show off, they want to prove that 'I am a noble shoppers'; In the low-end market will spend to buy cost-effective products to display their own good, they want to prove that 'I am a smart shopper'. Associated with social networking products such as watches, cars, leather bags, IT products and clothing, etc. , consumers will pay attention to brand, need to have showed that consumer status, level, grade, characteristics of values lenovo; Products related to the self use, such as canned food, household cleaning products, paper products and other products only have great use value. In this case, we must first find out how this one market, who are our target consumers? What is the price of they can accept? They are biased towards the product use value or psychological value? Under what circumstances they choose our brand? They all where to buy? We want to create more and better way of promotion, such as free experience, interactive games, draw rebates or by increasing the service way, let the consumer get more preferential at the same price, such as telephone order, door-to-door, free packing, etc. In short, the consumer is the essential demand of product: satisfy face, and pay less money, quality is guaranteed.