How can LED enterprises find the market tipping point of intelligent lighting?

On October 2012, a scientific and technological lighting enterprise held an investment promotion meeting in Guangzhou to launch a series of LED intelligent lighting products. Customers can choose any color of light or colorful light environment to create different atmosphere according to different places, implement different scenarios. The company has set a grand goal of opening nearly 5000 direct stores and selling yuan. However, in October 2012, a scientific and technological lighting enterprise held an investment promotion meeting in Guangzhou and launched a series of LED intelligent lighting products. Customers can choose the color of light or colorful light environment at will and create different atmospheres according to different places, implement different scenarios. The company has set a grand goal of opening nearly 5000 direct stores and selling yuan. However, the ideal is full, the real bone, its products can not be sold and the loss is serious, forced to withdraw from the market. In August this year, we went to Dongguan to visit a pan-home platform service company that launched various product sets. During this period, our lights suddenly went out in the conference room and then went out after repeated flashes. The salesman in charge of the reception kept explaining that there was something wrong with the intelligent system, which was produced by a well-known listed company in China. So far, there is no well-known LED intelligent lighting brand in the market. In fact, the above case shows that there are still many ways to go before Intelligent lighting can be accepted by most consumers. The specific reasons are as follows: intelligent product quality. The market is product-oriented, while the product is quality-oriented and the quality is not good. Even if the product is more intelligent, the market will not accept it. Intelligent product standards. Since there is no uniform standard, each manufacturer is fighting for itself, consumers cannot identify it, and the market has not yet formed a consumption power. Intelligent Service system. Because intelligent products have high requirements for experience services, if services cannot be provided, products can only stay in concept. Intelligent market demand. The purpose of intelligence can be energy saving, environmental protection, safety, fashion, etc. , while some manufacturers produce intelligent products only for intelligence and intelligence, away from consumer demand, failure is inevitable. The concept of intelligent lighting came into being more than ten years ago, but the market has been difficult to scale. For this reason, whoever can find the market explosion point and seize it in time will become the early market winner.