Enterprise marketing must grasp the four basics

Corporate marketing must do a good job in the four basics. 'How should corporate marketing work?' This is a very difficult systemic question to answer. What's more, marketing work is also inextricably linked with all aspects of work? ! From the perspective of the marketing system, try to answer in simple ways. **, pay close attention to the grassroots. As a general group company, its marketing organization can generally be divided into several levels such as the group marketing center (including marketing functional departments), regions, provinces and municipalities. Under such an organizational structure, every level is important, and it is even difficult to 'flatten'. **, pay close attention to the basics. The so-called foundation here refers to the basic work of the marketing system. I have seen some companies whose marketing organization is very impressive at the company or group level and can be regarded as very standardized. However, the management work of marketing organizations in large regions and below provinces is full of loopholes and very weak. No wonder the company leaders always sigh: 'I only know that the wheel is ringing, but I don't know where the well is?' There are many reasons for not knowing where the 'well' is. The *at least one is that you are too far away from the grassroots level and don't know where the problem lies at the grassroots level. Many companies tend to put management efforts at the top and ignore the grassroots; they often attach importance to high-level construction and neglect infrastructure. You must know that marketing infrastructure is the 'root' of the entire marketing work and the 'base' of the marketing work. Enterprise marketing must grasp the four basics and the third, and pay close attention to the basic points. Marketing work cannot be 'grabbing eyebrows and beards, counting walnuts and chestnuts.' There also needs to be a 'two to eight points method.' That is, 80% of the energy is used to grasp the 20% of the key points, and the 20% of the key points are used to ensure 80% of the performance. The 'basis point' here is the flagship aircraft carrier, a typical model, the core that can create ** performance, and the center that can generate influence and brand power. In the army, it is the sharp knife company and the tiger regiment. Fourth, pay close attention to genes. Team building needs genes and seed players. Like army building, there must be a large number of seed genes such as 'Old JinggangOnly in this way can the marketing team become stronger and stronger. To pay close attention to genes, we must emphasize three points: one is to cultivate seeds and genes; second, to work hard to spread; third, to provide a good growth environment for seed genes. Confucius said: 'The foundation is based on the moral.' Grasping the grassroots, the foundation, the basic points, and the genes should become the foundation of marketing management. With the foundation of the 'four basesWhy don’t you have no marketing skills?