Discussion on Five trends of future development of LED lighting home market1

The LED home lighting market maintained an annual growth rate of 2014 from 2016 to and has officially entered the growth period. The following is a detailed introduction to the five major trends in the future development of LED lighting home market. Trend 1: Price is always the key element of the development of home lighting market. Home lighting is a highly price-oriented market. Ordinary consumers are highly sensitive to price, even if they provide lighting products with quite high cost performance. customers will still be worried about higher prices. Judging from the market price trend of bulb lamps, there are quite high price drops in all parts of the world, whether it is subsidies from energy-saving units, government incentive policies, or driven by manufacturers' marketing programs. all regard price reduction as the top priority of household lighting. Trend 2: LED products 100 include household lighting applications, application fields of household lighting products, regardless of living rooms, restaurants, bathrooms, kitchens, etc. , all scene applications, and all kinds of lamps can be included by LED lighting. LED home lighting can meet the needs of application in various fields, such as cold color temperature, warm color temperature, dimming, color mixing, etc. Any application field can be satisfied by solid-state lighting technology. users can understand LED lighting products in a relatively short time and be familiar with their applications. Trend 3: China is the main production base; Strategic Purchasing ability determines cost competitiveness. China is the production base of major lighting products in the world, including chips, PCB, power supply drivers, heat dissipation modules and various auxiliary materials. solutions can be found in China, so finished product assembly or module production has become the resource base for lighting brand factories around the world to seek OEM in China. However, the quality of solutions in the Chinese market is different. the price difference is very large, testing the strategic purchasing ability of brand factories. How to have an in-depth understanding of each major device, understand its technology, and then use a common language to discuss specifications with solution providers, so as to effectively reduce costs and maintain product quality. Trend 4: Mastering channels = Mastering sales power lighting products are a mature market. Even if LED technology is added, it still follows a similar fast-moving consumer goods model. the key to the fast-moving consumer goods industry is to master the channels and maintain good relations with the channel operators. Taking the home market as an example, hypermarkets, convenience stores, water and electricity stores, etc. , are still the same as the channels of the traditional lighting era, and there is no difference. Only by mastering the channel can we master the sales force, how to negotiate with the channel, negotiate the agreement, etc. , need a high degree of imagination, and have a way to find a new cooperation model of mutual benefit. Trend 5: products that conform to the scene design are good products, just like all new applications and LED household lighting, which begin with the breakthrough of technology and the goal of maintaining product quality. After the technology is mature, the sales competition among manufacturers, channels and various marketing activities are all to attract the attention of customers and expand the development of LED lighting market; After that, it will meet the needs of consumers and scenes. At this time, whether it can meet the design of scenes and accurately hit the terminal application in the product development stage is the key. Therefore, scene simulation software like DIALux came into being accordingly. The design process of products cannot be limited to the development of technology. The applicability of products and the coordination with the overall environment will become the key to sales. After 2017, although the market demand has no high growth rate, it is still a positive growth trend. The industrial order will be more integrated, resources will be more concentrated, and product specifications and selling prices will enter a reasonable range.