【Deep analysis] How can LED lighting companies 'firmly grasp' the public?

OFweek lighting network news often remembers a book called 'The world is flat', combined with my past responsible for Zhen Mingli (HK1868) Engineering business, the process of in-depth communication with many customers in the industry, and the work experience of competing with brands such as Philips and Osram, have deep feelings. Under the wave of economization, trade, investment, technology, talents and other barriers are gradually eliminated. All enterprises must have the right and obligation to face market competition. As far as LED lighting industry is concerned, due to population, consumption capacity and consumption habits, the Chinese market accounts for 10% of the market share. Therefore, the market is the main battlefield for the future. Since the reform and development of 30 years ago, economic and cultural exchanges have been significantly strengthened. As far as individuals are concerned, many enterprises have also accumulated experience and reserved certain talents, technical resources and customer resources. The literacy of people engaged in foreign trade is also constantly improving. To sum up, Chinese society, enterprises and people are gradually integrating into the economic system. However, compared with multinational enterprises with a long history in other industries, we have to admit that there is still a huge gap. From the analysis of the following indicators, Chinese LED industry enterprises can only be regarded as preliminary internationalization, which is far from enough to reach the level of chemical operation. Compared with the company's total sales and profits, the contribution rate of sales and profits in overseas markets is still relatively low; Second, in the European and American markets, the main reason is to earn meager profits through OEM mode, without brand influence. In addition, even in Brazil, Mexico, Russia and other regions, Chinese brands have not yet become real brands. Referring to the history of human industrial development, we can conclude that the future winner must be an enterprise that effectively and fully integrates resources such as science and technology, talents, channels and markets. With the intensification of domestic competition in China, knowledgeable Chinese entrepreneurs should look to the market and think about how to effectively use accumulation, design strategic plans and integrate resources in the next round of competition, become a real player in the industry and contribute to the cause of human light and green energy. Comprehensive project competition is the weakness of Chinese enterprises. The basis for reasonable decision-making is a clear understanding and judgment of the format. According to the current situation and trend, the commercial operation of the consumer market in the lighting industry is relatively simple, and Chinese enterprises have already occupied a certain market share. However, comprehensive project competition is the weakness of Chinese enterprises. Let's talk about the current situation and development of public municipal lighting system engineering business. According to myself in Zhen Mingli (HK1868) The working experience of participating in, planning and leading many project negotiations in charge of overseas market business, as well as the understanding of domestic LED industry enterprises, the judgment is as follows: 1. The potential of overseas public lighting market is huge, many governments have transformation plans. I have been responsible for the negotiations of Canada, Brazil, Mexico, Turkey, Russia, Bangladesh, Thailand and other projects, and receive many similar project plans every year. 2. The ability of Chinese enterprises to participate in overseas public municipal projects is still very low, and there are few successful cases. Overseas public municipal projects are very systematic business, and the negotiation and operation process requires multi-party participation and coordination. 1234