Chinese traditional decorative lighting enterprises are facing a great crisis

Anything is not walk the line process, must have time faces a crisis of preparation. As a traditional industry of lamps and lanterns, as the Internet wave approximation, the probability of enterprise crisis has greatly increased.

brand crisis ubiquitous

in the white-hot competition environment, brand image, although is the positive factors drive the enterprise product sales, but no one can reject the accidents could happen. Although the brand image is enterprise of lamps and lanterns is very important to enhance comprehensive strength of a part, but the development of any things cannot be plain sailing, brand crisis kinds roughly divided into quality problem, false advertising, property disputes, etc. , do not pay attention to a little, lamps and lanterns of enterprises may face brand crisis 'attack', if not timely response, may directly lead to enterprise brand be swallowed up by the market, destroy or even disappeared, the impact of the crisis is far more than that, more can cause lack of brand trust, sales have fallen sharply, hit brand reputation and influence.

brand crisis at the

along with the Internet tide surging hits, the lamps and lanterns brand has entered the phase of prone, especially with the development of information technology, network environment there are many new changes, blog, microblog, WeChat, online community since the media's rapid expansion, greatly reduces the cost of information transmission and access. In such a 'virtual space' with the impact of the Internet, 'the good news goes on crutches, bad news travels fast' become taken for granted.

enterprises need to save for a rainy day

lamps and lanterns of enterprises in such a dangerous environment, how to highlight the 'siege' lamps and lanterns of the enterprises need the main topics of the alert and prevention. One is to have a crisis management structure, many large-scale enterprises should have crisis management measures, can set up a crisis management team to develop crisis management plan and related arrangement; 2 it is to have a crisis monitoring and evaluation mechanism, the vast majority of the crisis is a symptom, and the problem appeared to evolve into crisis there must be a process of development. So, you must be the emerging crisis monitoring mechanism, strive to achieve early discovery, early treatment, early initiative, to resolve the crisis in the bud. Three is to have a crisis response plan, anticipation of possible case, study after a crisis should take measures, procedures, and division of labor, the brand crisis management of detailed planning and media communication channels.

as the saying goes, 'we will see the rainbow after every storm,' on the road to development, will inevitably encounter all sorts of 'stumbling block', lamps and lanterns of enterprises also need to be with the right attitude, regard it as a polish, and in crisis found their own weaknesses, and respond with a positive attitude for the general customers, in order to 'save oneself in distress'.