Channel is the key to development in LED lighting era

LED lighting enters 3- In the 5-year period of rapid development, those who have obtained channels have won the world. It is suggested to pay attention to 3 types of companies: 1) The channel structure is diversified, and there are manufacturers with corresponding reserves in various sub-sectors such as commercial lighting and home lighting. 2) Manufacturers that have continued to invest for many years, have a wide channel coverage, and have formed a clear first-mover advantage. 3) A company that has a deep foundation in the subdivision field and its competitiveness is not easy to replicate. Comprehensive width, depth, customer quality and other evaluation indicators, we are optimistic about the high-quality channels of sunshine, Dehao/NVC, it is recommended to pay attention to Opal, Buddha, Zhou Ming and so on. Channel is the key resource of lighting application market. We believe that brands and channels are the main barriers to lighting applications, and brand manufacturers who master the estuary will take the initiative. According to different market segments and customer needs, lighting manufacturers adopt corresponding channel strategies. High-quality distribution channels help manufacturers control the turnover rate of accounts receivable and avoid excessive bad debts, thus improving the company's operation and profitability. Manufacturers compete to seize the commanding heights of the channel. LED lighting has entered the era of channel War. Both traditional lighting manufacturers and new LED application manufacturers have realized the importance of distribution channels. Traditional big factories such as Philips mainly promote new LED products in the original distributors, stores and other channels; NVC, sunshine and other local manufacturers developed in the past 10 years have strengthened cooperation with dealers, and at the same time, they have also increased their investment in specialty stores; Manufacturers such as Changfang and Hongli, which extend from LED packaging to downstream applications, are relatively conservative in their own channels due to the consideration of cost control, and are mainly based on distributor mode. In addition, we are optimistic about the explosive power of e-commerce channels. Channel and price reduction drive LED lighting penetration rate to increase rapidly. We believe that lighting manufacturers will increase channel investment and vigorously distribute goods, which will help accelerate the replacement of LED for traditional lighting. Philips, Kerui and other major brands have all introduced new LED bulb lamps with lower prices. On the premise of similar performance with the same brand, the price difference between LED bulbs and energy-saving lamps has narrowed to 1-2 times. At present, LED lighting has entered a period of rapid increase in penetration rate, and major international manufacturers and mainstream institutions generally expect that the penetration rate of LED lighting will reach more than 50 in 2015 (About 5 in 12 years) We believe that the promotion of channels and the rapid decline in prices will create more market demand, and the penetration rate is expected to increase beyond expectations.