Cause Analysis of lack of security for LED lighting Channel agents

LED lighting is coming, and many channel agents are in the process of operation, but they are extremely insecure. They are worried that the manufacturer will suddenly run away, worry about the loss of the product, and worry that the manufacturer will suddenly change the agent, and worry that the manufacturer has developed an agent to fight for the price. Since it is not effectively protected by the manufacturer, the channel provider can only seek self-protection and ask the manufacturer for protective cooperation policies, such as distribution, quality assurance, price adjustment, and receipt. There are many reasons for the lack of security of channel agents. The main reasons are as follows:. The business types of both manufacturers are misplaced. For example, the products of the circulation type are found to cooperate with the engineering type of the channel; Engineering products are sold through wholesale channels. The product camp of all categories and specifications originally needed to find a channel provider with strong comprehensive business, but found a channel provider with only a single business. In order to have some brand-name LED lighting products, the channel providers also chose to cooperate with manufacturers whose advantageous business is not in place, but did not realize that its business transformation is very difficult. All these factors that are not in place will directly cause sales to be difficult to reach the standard, the cooperation between the two parties is not smooth, and the phenomenon of changing Agents and Multi-agents is easy to occur. Second, the resources and support of both sides are insufficient. The channel dealer now operates a brand of LED lighting products, and consciously lacks protection, so he takes a lot of LED brands and implements multi-brand distribution. The behavior of the channel provider has caused the resources and manpower to be ineffective. On the surface, all the eggs are not put into one basket, but it is possible that each basket will be beaten. Many manufacturers are only concerned about the delivery of goods, but there is no other more resources to invest and support. The channel dealers and manufacturers have not invested in the market to carry out the work, and the terminal is slow to go. Once the new products in the market come out, the goods of the manufacturers and merchants warehouse are lost by half. Third, the marketing objectives and ideas of both manufacturers are inconsistent. Can the two parties agree on the marketing objectives such as regional coverage, market depth, network type, number of outlets, and sales indicators? Can both manufacturers reach a consensus on marketing ideas such as market development sequence, business type combination, and action schedule? The same goal and the same way of thinking can make the marketing actions of both manufacturers consistent and effective, and the two sides can fight in the regional market and give full play to the advantages of 1 12. To sum up, only when the business types of both manufacturers are aligned, the goals and ideas are the same, and the necessary resources are invested together to expand the market, can both manufacturers gain a sense of security in the market they have created.