Brand is the LED lighting the 'capital' of the enterprise, the enterprise of the road can more walk more wide

On August 19, the domestic lighting industry leading brand shine MingChengGong landing Shanghai stock exchange main board, officially listed, stock 'opple' for short. Lasted more than three years, opple finally open the doors of the capital market, the success of landing Shanghai main board. LED lighting enterprise in recent years, with the development of the industry increasingly fierce competition, also in the white-hot stage, capital market industry mergers and acquisitions frequently, move the billion merger occurs frequently. Whether wood Tomlinson acquisition of osram, hollande Vance, or HuaCan photoelectric enterprise mergers and acquisitions overseas micro-electro-mechanical sensor, plus a lot of listed companies on the capital operation activity, m&a, investment, expansion has become the new normal, LED the competition between enterprises has gradually shifted to dominated by brand, by leading strategy, technology innovation, management on the basis of elements of the comprehensive competition advantages. Brand construction for enterprise in the capital market more advantage of the new situation urges the lighting enterprise changing the concept of development of the overall global economic situation is not optimistic, affected by the slowdown in LED lighting market as a whole. Although LED products market demand increased, but the sharp decline in prices and profits return. LED lighting products to get more recognition around the world market, but the market standard also failed to standardization of LED products. At the same time, the product homogeneity, malignant price war and make the market more competitive. Various types of domestic enterprises began to develop strategic planning and layout, speed up the industry and cross-border resources integration, mergers and acquisitions, capital operation, brand building and overseas market expansion. Enterprises should be able to long-term survival in the fierce market competition and development, will inevitably experience development strategy, management style, business model, governance structure, product distribution, the changing process of the allocation of resources and so on, this is all enterprise must follow the objective law of sustainable development. This process of change is the enterprise continuously made new competitive advantages, enhance the capacity of sustainable development, is also the process of transformation and upgrading of enterprises. In such a market situation, lead to more cooperation or acquisition means of polygon, establish its own brand advantages, so as to make itself more competitive, enterprise to get sustainable development. Brand construction for enterprise has more advantage in the capital market in recent years, the LED enterprises gradually increase brand awareness, is step by step onto the road of brand layout, with mergers and acquisitions as an opportunity to brand the layout of the case. Lianjian photoelectric announcement in late August 4, said the company plans to raise funds not more than RMB 130 million yuan by a wholly owned subsidiary of sichuan time-sharing advertising media co. , LTD to LangSen Song Jie, purchase its holdings of mooring visual culture communication co. , LTD. 100% stake in Tibet. Lianjian photoelectric, said the deal is based on the company to build a 'digital communications group' strategic guidance, actively perfect digital outdoor media industry chain, the important measures to raise the overall strength of transmission business; On July 21, LED chips as the main business of HuaCan photoelectric preliminary restructuring says it will release purchase of assets through issuing shares, namely the property for the harmonious core light ( Yiwu) Photoelectric technology co. , LTD. ( 'SPV') By the SPV to the transaction of the shareholders of the target company to buy a 100% stake in the target company. The transaction of the target company for the new company, is the world's microelectromechanical ( MEMS) Sensor industry leading technology companies. True, has more than half 2016, mergers and acquisitions in the industry to further speed up the process, to mergers and acquisitions is given priority to development pattern to become LED companies seeking a shortcut to overseas markets, cross-border transformation. LED lighting market gradually saturated, product homogeneityphenomenon serious, disorderly competition with the market. Have high visibility and reputation of the brand products are more can Deus ex in a cluttered market, quickly grab market share, these companies have the brand effect could relies on a strong brand advantage, depend on its size, strength, merger of the existing brand, gradually formed the brand monopoly. Large enterprises with their own strength and advantages, bought one small, and put these small pockets of brand integration, through the brand effect to enhance their own competitiveness in the market, get greater market space and profit. Brand is the LED enterprise's core competitiveness, brand equity is one of the most valuable corporate assets, brand advantage is the most reliable strategic competitive advantage, only driven to the brand marketing strategy to achieve the maximization of enterprise value. Brand competition ability reflects the LED enterprise's core competitiveness, is directly related to the LED corporate profits and the prospects for the future. But at the same time, the construction of industry brand is lighting industry development, promote a bottleneck.