A, analysis of the status quo if dying 'ZhuMenJiuRouChou, road has' to describe the differences between the rich and the poor, the feudal era now era of LED lighting industry, can be simply summarized in one sentence: the outside lighting industry 'hot hot,' internal 'shivered from the cold' the reality is the manufacturer. Experience in the past in the era of traditional lighting, dealers are only up not down prices, dealers rich replenish onr's stock, the goods in the warehouse put two years out as usual to sell, so an individual brand manufacturer at the county level dealers have SanSiBaiWan stocks are common things. Now LED the almost no bottom line of price changes, the traditional dealers have received. Partial businessman with a little ready cash will try very hard to follow, and in the end only to find that at present is cliffs, behind is the abyss. Desperate manufacturers began to run in the road, merchants began to close the door, on the surface is a bad time in the environment of business depression, is essentially a good life too much, the past dealers 'power' is advancing age of 'consumer sovereignty', can't keep up with development of the traditional dealer is slowly withdrew from the historical stage. Cliff after the deep lamps before the boss way out in where? Cliff after the deep lamps before the boss way out in where? Traditional lighting distributor roughly divided into three categories: 1, the first kind is the characteristic of big shop store is more than large stores, brand, category complete, this kind of store, the boss of most of the lamps and lanterns is a long time, has a certain economic strength and the corresponding brand manufacturer support. At present many big shops live is very bad. 2, the second type is a brand store brand stores in the past ten years' time to flourish, op, leishi, mitsuo aurora and other brands are in the stores, businesses and even bribes to get a qualification of regional distributors, who is basically that who make money buying and selling. But suddenly found that business is not so good, because consumers on a mobile phone to be able to see the price of the product - — Big companies began to electricity, copy these dealers posterior, flustered theory of merchants began looking for a company, is a face of innocence, manager of the company and I are victims! Merchants a cavity nowhere to vent anger: I quit! — — But, dear, consumers buy products name, say how many there are some money to earn, if don't sell big, what they buy, sell what! As if being mistreated beauty, was also said they coquettish, knocked out teeth invigorate the swallow, depressed! 3, the third kind is the most badly grocery store class dealers to death! Neither the brand loyalty of consumers, also have no fixed partner, manufacturer is neither too hot nor too cold to above, the following consumers to own a love to ignore, because small sales, one of the miscellaneous things, occasionally selling fake goods, and only those who break in half a cent a poor forced to spend and do their business, the first wave has already enveloped in the 'coming events cast their shadows before them', or leave a cotton-padded clothes for the winter, so close! The next page 123