Analytic: lighting the lamp ACTS the role of marketing & quot; Go out & quot; With & quot; Please come in & quot;

Marketing strategy and improve the idea will directly decide the product's market share and even the fate of the manufacturer. As the same is true of lighting industry in the emerging industry, the traditional customer 'come in', through the introduction of the outlets of the consultation deal marketing has been difficult to adapt to the development of the market, outlets of cold and cheerless and outlets of the ladies doing nothing directly to prove it, this is also let many corporate managers feel headache and difficult problems. Outlets sales decline, the product backlog of reproduction and so on will directly affect the enterprise benefits and even threaten the survival in the same industry.

just the rise of the lighting industry a few years, the competition is small, the market demand is big, products in short supply. Enterprises can compete to share the sweet market 'cake', no worry about the customer, only by establishing outlets can sit back and wait for customers. Once outlets are also very busy, very good. Indeed brought great benefits for the enterprise, but also promoted the product promotion. However, as the market gradually saturated, increasingly balance of supply and demand, coupled with the manufacturer of lamps and lanterns to grow, the phenomenon of a large number of customers flock to buy the lamp has gone, it is the leading cause of outlets low benefit directly.

in the form of change required to change ideas, since it is not the proper way to sit back and wait for, so instead of doing nothing, than find another way out. Directly to the door to find customers, promote their products, introduces the characteristics of the product performance and advantages. Let customers all-round multi-angle understanding of the product, and can invite customers to factory inspection ways to strengthen mutual understanding and trust. Thus to better establish cooperation relationship. 'Go out' to find the market may be a better way out of the lamp is acted the role of marketing.

ideas decide way out, policy influence fate. Today's lighting industry competition has is not only a competition of brand and quality, but also the competition of marketing and services such as soft environment. Enterprises must also aware of it, just for a variety of reasons and concerns, if you can break the inherent mode of thinking, bold timely change sales ideas, perhaps can surprise victory in the fierce market competition.

town PI baiyi remit sheepskin lamp factory losses last year. The company always think zhang is the product of marketing problems, in summing up experience and lessons from these mistakes he boldly outlets removed at the same time, to take the salesman to run business all over the country, seeks the development for the enterprise, in the form of sales, agent management relatively free, to give a high commission to the performance excellent salesman. It worked, in recent months, with the constant expansion of sales channels, the general business sheet are flowing, workers often have to work overtime to complete the task. In change of marketing strategy at the same time, the total increased publicity for products, set up perfect product after-sales service system, a three-pronged, enterprises to strengthen fixed customers and develop at the same time a large number of new customers, which was once concern enterprise situation suddenly a dark day seem bright, one good thing came out of it. See step by step onto the healthy and benign development track, zhang always not so excitedly told reporters: 'marketing idea must be consistent with changing market, it is because the timely adjust the marketing strategy, to make the enterprise save the day. ”