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Analysis of Indian LED lighting market in 2016
India's lighting market is developing rapidly, with the LED lighting market reaching 11. In 2016. 0. 4 billion US dollars, an annual growth of 47. 1. As the Indian government intends to build India into an export hub of lighting products in East Asia and Gulf countries, large international factories such as Osram and Toshiba have taken India as the production base of the market, therefore, the domestic demand and external demand of the Indian LED lighting market are huge. The Indian lighting market is developing rapidly, and the scale of the LED lighting market will reach 11. In 2016. 0. 4 billion US dollars, an annual growth of 47. 1. As the Indian government intends to build India into an export hub of lighting products in East Asia and Gulf countries, large international factories such as Osram and Toshiba have taken India as the production base of the market, therefore, the domestic demand and external demand of Indian LED lighting market are huge, and the market scale will grow rapidly in the next two or three years. It is estimated that the LED lighting market will reach 17. 5% in 2020. $1. 5 billion. Indian LED market supply chain Indian LED lighting market is in the early stage of growth, and the local supply chain is not complete. Although India has a certain number of LED lighting companies that assemble, design and manufacture, however, LED chips and LED packaging all rely on imports. Some large-scale LED lighting enterprises even import finished products directly from China or assemble semi-finished products by themselves after purchasing from China; Small businesses are more dependent on imports. In the next two years, although the Indian government will continue to encourage domestic manufacturing and the over-reliance on imports of lighting products will improve, the lack of industrial chains in the upper and middle reaches is difficult to change in a short period of time. Introduction and strategy analysis of major lighting manufacturers. International manufacturers Philips and Osram have set up research and development centers or manufacturing plants in India, which are not only optimistic about the prospect of Indian LED market, the Indian factory is also used as the production base of the market. In addition to Havells and Surya, the local manufacturers have their own manufacturing plants, and other manufacturers mainly import products from China and other places. The market share of international manufacturers with mature technologies and products in India far exceeds that of local manufacturers, but now the Indian government is vigorously supporting local enterprises, the government procurement case will provide 50% of the local LED-related lighting product manufacturers, and the market share of local manufacturers will increase in the future. India LED lighting standard market and product standards, the development of India LED industry has been fully supported by the Indian government, the government issued a series of policies from various dimensions to support the development of the entire industry, the core is the Indian National street lamp program (SLNP)And India's efficient lighting program (DELP) The government project bidding of these two projects also covers 1/3 of the current local market. In order to promote the popularization of LED lighting products, the Indian government keeps lowering the price of products in the official bidding case, and at the same time continuously improving the specification requirements for LED products, but at the same time the profit margin is very limited, for manufacturers, business opportunities and challenges coexist. At the same time, in order to improve the quality of products, the Indian government has implemented some standards for products. Lighting products need BIS certification when they enter the Indian market for sale, and since 2017, the government forces manufacturers to Mark energy efficiency labels on LED products, and the efficiency of the whole lamp must reach at least 90lm/W. Channel Analysis of Indian Lighting Market- There are four main channels for supermarkets, stores, hardware stores, e-commerce and Indian lighting market: project bidding, lamp market, retail outlets and e-commerce platforms, the project bid accounts for a large share of LED lighting channels in India, exceeding 35. The main reason is that the Indian government actively promotes the replacement of lamps. The lighting market also accounts for a large proportion of LED lighting products. In addition, local small grocery stores run by families in various communities have also become important sales channels for lighting products, accounting for of the market share. From the perspective of e-commerce channels, the development of India's e-commerce market is still relatively fragmented, so the proportion is not high.