2017 inventory | five key words of lighting industry: qualified rate and expansion of production are on the list at the same time!

by:ALLTOP      2020-02-04
As a hot topic in the decoration and building materials industry, I don't want to do the keyword Inventory and Analysis of the lighting market at the end of the year. It seems a bit sorry for the readers who contributed traffic and attention to us. In any case, what you pay attention to, I have to pay attention to let you see the overall. Reviewing the popularity of our articles in the past two years, on many platforms, lighting decoration articles are always in the top. As a hot topic in the decoration and building materials industry, I don't want to do the keyword Inventory and Analysis of the lighting market at the end of the year. It seems a bit sorry for the readers who contributed traffic and attention to us. In any case, what you pay attention to, I have to pay attention to let you see the overall. Key words top1: qualified rate. According to Shan Yi's decoration observation, the State General Administration of Quality Supervision, Inspection and Quarantine announced the sampling monitoring results of e-commerce products in November 8, 2017 in 2017. The results showed that the qualified rate of bags, lamps, infant children's clothing and other products was low, the product pass rate is less than 50. The General Administration of Quality Supervision, inspection and quarantine will also launch a special anti-counterfeiting campaign in the e-commerce field to test the quality of consumers' online shopping products in the form of mysterious buyers. According to Shan Yi's decoration analysis, although the country's attention to the quality of lamps will be greatly increased, the market transformation may be a relatively slow process, because the lamp market is mixed with good and evil people and there are many lamp brands, even if there is a rigorous and powerful rectification, it will take a long time to face such a cumbersome lighting market. Therefore, Shan Yi told the decoration to remind everyone that they must polish their eyes when selecting lamps. 1) When selecting lamps, it must be checked whether the lamps are available and whether the warranty and certificate are complete. 2) You can use a mobile phone camera to observe whether the lamp has stroboscopic phenomenon. Key words top2: intelligent lighting, according to Shan Yi's decoration observation, with the continuous prosperity of intelligent home, intelligent lighting is also on the rise. From January this year to February, the second Internet of Things lighting conference. More product managers and R & D engineers of lighting brands go to Fudan for training. All this is to prepare for intelligent lighting. According to Shan Yi's decoration analysis, smart home is bound to be the inevitable trend of future home life, and smart lighting will also approach the public. The consumption upgrade brought by smart home life is inevitable. Shan Yi told the decoration to remind everyone that according to this trend, the power of future lighting, household appliances, etc. may increase. It is suggested that users of new house decoration should adopt 2. Wires of more than 5 square meters, so as not to be able to withstand the subsequent lighting and home appliance replacement. Key words top3: Market segmentation, according to Shan Yi's decoration observation, 2017 is a year of continuous reshuffle in the general lighting market, and the focus of major enterprises has begun to shift to the market segmentation. For example, Osram, Qingdao Jiesheng technology, Lunda electronics, Yanjing, etc. deploy uv led; Hongli Zhihui, Foshan Lighting, Shelley, Ruifeng optoelectronics and other layout car lighting; Sanan Optoelectronics, Qunyao technology, Panasonic and other layout plant lighting. Shan Yi said that the decoration analysis believes that the LED market segment will be a long-term trend in the future, and small and medium-sized enterprises are likely to specialize in precision small areas to win survival. In the future, there will be new brands in the field of home decoration and lighting. Traditional NVC and op will no longer be the standard. When you choose, you can consider niche high-quality brands. When it is hot, 2018 is still in the early stage of the lamp market segmentation, and chaos will inevitably occur. As a transitional period, when purchasing lamps, we still need to consider them comprehensively to prevent them from being cheated! Key words top4: LED expansion in 2017, LED chip industry ushered in a new wave of expansion peak, including San'an Optoelectronics, Huacan optoelectronics, and Aoyang Shunchang and other Chinese mainland LED chip manufacturers have obvious expansion plans, it is estimated that when these new production capacities are in place one after another, MOCVD production capacity in mainland China will account for in 2017. In addition, the LED chip Julin factory built by Osram in Malaysia is about to be completed. The factory covers an area of 100 thousand square meters and has a geographical location, after the completion of the Julin factory, it will become the world's largest and modern 6 inch-inch wafer LED chip production base. It is foreseeable that the expansion of LED chip production capacity will become the main tone in the next few years, the industry competition will become more severe, and the survival of small and medium-sized enterprises will be more difficult. According to Shan Yi's decoration analysis, due to the tight supply of LED raw materials, big brands have tightened their waistband to keep prices in order to keep the market, causing small and medium-sized enterprises to lose one after another, and LED has moved closer to big manufacturers and brands, the market will also shrink, and the price trend of lamps will also rise. Key words top5: brand popularity. According to Shan Yi's decoration observation, the brand popularity in the lighting industry increased in 2017. The top 10 are Philips, Opal, Osram, Foshan Lighting and NVC (Brand heat ranking) , Panasonic, sanxiong Aurora, Midea, TCL Lighting and sunshine lighting. Among them, domestic brands performed well. Shan Yi said that the decoration analysis believes that although many lighting companies have performed well in the brand heat in 2017, they are still facing severe forms. In recent years, the serious impact of e-commerce and overcapacity have left the entire lighting industry without many new breakthroughs. It is not a good thing that consumers can only recognize good or bad brands. Shan Yi reminds everyone that you can pay attention to some high-quality minority lamp brands, or look at some lamp evaluations, and there will be new discoveries. You may also buy products with higher cost performance.
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