At the International Lighting Exhibition held near Guangzhou, LED giants such as Philips, Riya chemical, Osram and Xuming Optoelectronics gathered together. In the forum with the theme of discussing industry constraints and business strategies, an audience ambitiously asked the top executives from the above four companies: if I want to invest 10 billion RMB to enter the LED industry now, do you think I am crazy or have a good eye? He was immediately poured a basin of cold water. Because executives said, if you really have so much money, there are actually many better choices, why bother this mess? In fact, due to the European debt crisis and the US economic downturn, the export orders of LED companies have dropped sharply since the second half of last year. On last September, the executive vice president of Shenzhen LED Industry Federation and the boss of Junduoli Industrial Co. , Ltd. caused an uproar in the industry. In the past year, the shuffle continues. However, on the other side of the coin, driven by emerging markets such as China, the large-scale growth of the LED industry is still expected. At present, 1/8 of the lighting market is LED market, and we expect the LED market share to be 45 by 2015. MarcdeJong, CEO of Philips Lighting professional lighting solutions, said that in Asia, the LED lighting market is expected to grow by 70-80, China will play a leading role. At the beginning of May, people from the National City street lamp management office gathered in Hefei to participate in the Philips urban residents' lighting theme seminar. In the small discussion of LED road lighting, xie Junyan, an engineer at the Shanghai street lamp management center, said that just as digital cameras replace film cameras, LED will soon replace traditional sodium lamps. Wei qianzhe, vice president and general manager of Philips professional lighting solutions, believes that China's urbanization process is accelerating. In the process of urban expansion and development, how to use reasonable urban planning and high-performance infrastructure construction? for example, with advanced LED lighting solutions to create a unique city and achieve sustainable long-term development of the city. These are the long-term concerns of Philips urban residents' lighting activities. Although it is also admitted that the Chinese market is very large, in the view of Lin yinggu, deputy general manager of enterprise development of Xuming Optoelectronics Co. , Ltd. , it is difficult to reasonably price LED products in China. moreover, China's Standardization needs to pay attention to the comparability between products. The street lamp administrative management system or resistance, the saved electricity bills are taken away by the government, there is no reasonable distribution mechanism. In May 7 this year, the Ministry of Science and Technology issued the 'Twelfth Five-Year Plan for the development of semiconductor lighting technology' (Draft for comment) It is proposed that by 2015, LED lighting products will account for of general lighting, and 50 pilot demonstration cities with ten cities will be built. Subsequently, on May 16, the State Council executive meeting discussed and approved the 'national basic public service system Twelfth Five-Year Plan' to study and determine the policy measures to promote the consumption of energy-saving household appliances such as LED lighting. it is proposed to arrange 2. 2 billion yuan to support the promotion of energy-saving lamps and LED lighting fixtures. However, Xie Junyan still believes that the resistance in promoting LED road lighting is not small. In fact, because China's street lamp management system belongs to local power companies in administrative jurisdiction, the natural monopoly characteristics of the industry make it often have inertia or even rejection when dealing with new things. The main reason is that the price of LED lights is too high. Xie Junyan explained that a 100 w led lamp is estimated to sell for 3000-About 4000 yuan. It is understood that street lamps do not necessarily need to be installed on roads in China, but the Ministry of Construction requires that street lamps must be installed on urban roads. In the construction of street lamps, it is usually based on who proposes and who pays the bill. Considering that the initial input cost of LED lamps is relatively high, professional road design is required during installation, and at the same time, unlike sodium lamps, they only need to be installed at fixed intervals, and maintenance costs are also required in the later period. therefore, some construction units are not willing to use LED lights. In addition, because the predecessor of the street lamp management office was the electric lamp company, it took up less weight in the early electricity consumption, and because it belonged to the power grid company, the street lamps usually did not install electricity meters. this also makes it difficult to actually count the electricity saved by LED and so on in actual application. We invested a lot in the early stage and the maintenance cost in the later stage was high, but the saved electricity charges were taken away by the government and no corresponding reasonable distribution mechanism was formed according to the benefits of energy conservation. A surnamed person from the Maanshan street lamp management office in Anhui province said at the Philips urban residents' lighting activities.