Within 5 years, the annual output value of China's lighting industry will be more than 20
According to statistics, in the next five years, the annual output value of China's lighting industry will maintain a growth rate of more than 20, which will inevitably bring considerable profits to the lighting accessories industry.
However, it is understood that despite the promising market prospects of upstream enterprises, as a downstream lighting accessories enterprise, it is currently facing a development dilemma.
The increase in cost and the long time will bring invisible pressure to low-profit enterprises.
In the past two years, the rapid rise in prices has caused the raw materials of accessories companies to rise, and the main pressure comes from labor costs.
Due to policy-based industrial transfer, compared with the mainland, the Pearl River Delta region has no obvious employment advantage.
Many migrant workers choose to go back to their hometowns to work, so that the Pearl River Delta region is frequently suffering from labor shortages. As a result, enterprises only have high salaries to hire workers. In the past, the basic salary was 1500, and many people rushed to do it, now I can't recruit anyone for 2000.
Inferior products disturb the market of accessories. In the accessories industry, many manufacturers have neither obtained industrial and commercial licenses nor formal production channels, avoiding many taxes and insurance costs. More importantly, they have reduced the conventional costs of mold opening, design, procurement, etc. They only need a screwdriver to produce assembly parts.
It is difficult for the buyer to find any difference in appearance;
In this way, other suppliers are in a dilemma. After the customer comes, they always say which one is only selling how much, and they are trying to lower the price.
The original profit is thin, so the market can only be a melee, a mess.
The threshold is low, the growth of accessories manufacturers is like Miscellaneous peanut trees, and the group is flying.
There were not so many manufacturers of light source accessories two or three years ago, and the business was good at that time.
In the past two years, hundreds of homes have been added at once, and the corners and corners are all accessories.
It is understood that the price is prevailing, and even at a loss.
As a dealer, I went to the accessories city of the ancient town to inquire about the price. For the same LED3W bulb, it was found that the height was 12 yuan and the low was 1.
8 yuan, and even some also advocate that only 2. 6 yuan. Even the capital can't be saved.
It is understood that most of the people who did this trick made money two or three years ago. Now they have squeezed a number of newly opened manufacturers through low prices. When others are dead, his price can rise again.
Marketing channels are aging, and sitting on the ground and waiting for customers to become the past.
In order to save costs, many accessories companies have not set up a marketing team. They basically rely on the store to attract investment. Such customers are relatively limited. If the location of the store is not ideal, it is difficult to receive orders.
A lighting company said: in addition to this store, there are three stores. In terms of turnover, this is poor. You can see that there are very few people in this market. It is not easy to receive orders.
Price war is still the main means of competition, and the big way for factories to fight against competitors in the industry is price war.
At present, for most lighting accessories enterprises, price war has become their main means of competition in the face of cost pressure caused by rising raw materials.
According to industry insiders, China's enterprises engaged in the production of lighting accessories are mainly distributed in Guangdong, Zhejiang, Shanghai, Jiangsu and other places, among which Guangdong ancient towns are concentrated.
From the perspective of product series, lighting accessories enterprises mainly have more than ten kinds of hardware, glass, wood, fabric, Crystal, etc. , but there are few manufacturers specializing in producing accessories for lighting finished products enterprises, most of them are integrated with other industries.
On the one hand, the overall output value of the lighting industry is relatively small; on the other hand, the lighting industry has low technical content, and vicious competition has led enterprises to explore more other fields.
The cost pressure brought about by the rise of raw materials is quite large. For the profit of a few cents, the accessories companies are also rushing to sell.
An accessory purchaser said that the development confusion faced by accessory companies now, in addition to the price increase of raw materials, it also includes low-price competition, rising land labor costs, poor marketing, lack of brand awareness, and technology that cannot keep up with the trend. Therefore, it is still crucial to improve oneself.