In 2014, marketing home lighting is no longer limited to just lighting components. Looking at the lighting market in recent years, the competition of home lighting mainly concentrates on the effect, modelling, the application of technology and new technology, the reform of materials and so on;
The consumption demand of the lamp market also shows nine trends according to the above aspects.
Trend 1: advocating nature to cater to people's return to simplicity and advocating nature. According to the survey, 30 of the lighting uses a natural design, such as plum blossom wall lamp, fishtail table lamp, peach-shaped lamp, horse and other small animal modeling lamps, using a variety of wooden art sculptures, no less than real crafts.
The material selection of the lampshade is widely used in paper, wood, yarn, and the outside is carved with patterns such as the moon and the Fairy, and the combination of art and practicality.
Trend 2: functional subdivision people are no longer satisfied with the lighting function of lamps and lanterns, but are suitable for various use requirements.
Student lights, writing lights, emergency lights, fluorescent lights, glow lights, dinner lights, floor lamps of different heights and other new products.
Trend 3: luxury, high-end office buildings, luxury hotels, restaurants and other public facilities decorative lamps are becoming more luxurious and upscale.
The magnificent high-grade chandeliers, lovely crystal table lamps, elegant white lotus lamps, cold-looking lamps and mirror lamps have added some interest to people's lives.
Trend 4: Multi-functional, such as live table lamp, table lamp with music box, and a bedside lamp that doubles as a photosensitive telephone self-control lamp. When the night is indirect, the lamp can be automatically lit, after the call is completed, the delay is about 50 seconds and can be automatically extinguished. And when you pick up and call during the day, the lights will not light up.
This kind of lamp, which integrates multiple functions, is very in line with the current consumption fashion.
Trend 5: High-tech as electronic technology is widely used in the manufacture of lamps, there are more third-generation lighting lamps that can adapt to different voltages and adjust brightness.
Lamps that have the function of protecting eyesight, such as strobe-free lamps, three wavelength chromatographic adjustable lamps and far infrared red lamps, have also entered the market.
Trend 6: energy-saving and energy-saving lamps are very popular with consumers.
For example, the longevity energy-saving lamp adopts 3LED core electricity, and brightness can be selected according to needs.
At the same time, the widespread use of new energy-saving bulbs has also become the mainstream of lamp products.
Trend 7: Environmental protection is a brand-new topic in lamp production technology, which shows that people attach importance to the living environment of living rooms. Relevant people think this is the main development direction of home lighting in the future.
The deodorant mosquito repellent lamp produced by a Beijing company adopts pure natural biological enzyme detoxification technology, which not only keeps the air in the indoor and bathroom kitchens fresh, but also combines with the artistic modeling full of interest, become a new favorite of lamps and families.
Trend 8: rich in color, the lighting market is now synchronized with the colorful life, with colorful coats, Maple Leaf red, natural blue, coral yellow, aquatic green, etc, it looks elegant and warm.
Trend 9: nine trends in the reform of combining home lighting fixtures it is also a popular fashion to combine lighting fixtures with daily necessities, such as ceiling fan lights, round mirror lights, flashlight yellow lights, etc.
Nowadays, the competition in the lighting market is becoming more and more intense, and the competition mode is no longer single. In the diversified competition fields, products need continuous improvement and innovation to meet the diversified needs of consumers, only in this way can we constantly change and innovate, and of course we should also pay close attention to the core point of quality, so that we can make steady progress in the competitive market situation.