There are many enterprises merging and closing down in LED industry
Looking back on 2014, many enterprises in the LED industry merged and closed down. Many manufacturers have taken strategic changes or organizational adjustments in response to the rapidly changing market. Research organization Jibang technology (Trendforce) Yu Chao, research associate of the green energy business department, said in LEDforum2014 that the rise of manufacturing plants in Asia, especially in China, has prompted rapid market changes and driven the trend of low-cost lighting, bring great influence and change to the industry. The research associate of Jibang Science and Technology green energy business department is stored in PhotoCredit: LEDinsideLED lighting promotes market growth. Alternative products are the mainstream. Yu Chao said that the price competition in the Asian market is quite fierce and it is difficult to maintain a fast and high growth rate, it is conservatively estimated that the LED packaging market will be about US $14. 6 billion in 2014, with an annual compound growth rate of only about 3. By 2018. 2. Among them, LED lighting applications are large, with revenue of about US $4. 8 billion in 2014 and an annual compound growth rate of 12, becoming the key growth momentum of the LED market. At present, the proportion of LED lighting applications is high in replacement light source products such as bulb lamps and lamps. LED packaging types are in response to demand, and medium power is also the mainstream application. In view of the large European and American factories that originally focused on high power, they are now actively seeking the trend of ODM or OEM from Asian manufacturers. Yu Chao believes that the overall situation of the lighting market has been decided and manufacturers are developing towards low-price solutions. LED specifications standardization scale production low-cost attack low-level market with the advent of low-cost lighting era, manufacturers continue to introduce cheaper solutions. The reasons why manufacturers are able to adopt low prices, including economies of scale, fully automated production, and the emergence of new operating modes, have kept the prices of LED lighting products falling. Judging from the market of LED package components, high-order lighting applications design different packages for various product types to achieve suitable effects; The medium and low-level applications are developing towards the standardization of LED specifications, attracting manufacturers from mainland China, Taiwan and Japan and South Korea to follow up and attack the medium and low-level markets one after another, among which 2835 and 3030 specifications are favored by manufacturers. Taiwan, Japan and South Korea LED factories focus on 3030 and are mainly used with EMC brackets; 2835 is the main specification of LED manufacturers in mainland China. With the standardization and scale production of LED components, the cost performance is quite high. In order to compete with mainland China 2835, Taiwan factory will open 3030 from the original 1W specification. The 5W specification increases the market quantity of 3030. Automated production reduces assembly costs by. The new operation mode impacts the market. Another market trend is to introduce fully automated production lines. Since the second half of, some major assembly plants in mainland China have started to import automatic production lines, which can reduce the assembly cost by 2013. However, the specifications and solutions of each LED bulb lamp or lamp tube are different and cannot be standardized. In addition, the introduction of automatic production lines requires huge funds, which makes automation difficult to implement quickly. Evergrande, the largest lighting industry, has more and more large shipments and lower costs. In response to the era of low price, mainland Chinese manufacturers are actively promoting many new operating modes, such as e-commerce channels, which can solve the problem of high price of LED lighting products. In addition, for example, the operation mode of LED lighting alliance connected in series and organized by components suppliers in mainland China will also cause certain lethality to the market according to the matching specifications. All kinds of pressures brought about by the rise of manufacturers in mainland China have put the LED industry to a severe test. In order to gain an advantage in the red sea of price reduction competition, or to find a niche or emerging market in the blue sea, careful consideration and layout are required.