Lighting: How will LED street lamp manufacturers start their brand in the future

Today's society pays attention to brand effect, your brand is good, your business is good, if LED street lamp manufacturers do not make their own brand, it will be difficult to grow and develop in the future, how can traditional manufacturing industries like street lamps make their own What about the brand?

1. Innovation is needed. There are innovations and breakthroughs in products, and always keep this advantage.

Second, take the products of market segments as the entry point to become a leader in a certain segment, which will help the company's brand promotion in the industry. To be unique in a specific field, you can definitely find your own living space.

3. In terms of product line layout, financial strength, and LED street lamp market expansion capabilities, regional small and medium brands generally lag behind national brands. Regional brands need to solve the pressures of 'limited financial strength, personnel quality needs to be improved, management and sales models urgently in need of innovation, brand awareness training for mid-to-high-end users, and improved reputation'. Therefore, when encountering the invasion of major brands, regional brands are usually passively accepted. We need to take the initiative to build our own led street lamp brand to gain popularity.

4. Relying on the Internet, the Internet is a medium for the rapid spread of information. LED street lamp manufacturers must vigorously promote the company online to gain popularity.

Lighting Co., Ltd. was originally called (Lingtang Shenju Electric Factory), located at Guoling Road, Lingtang Industrial Concentration Zone, the northern suburbs of Yangzhou. It was renamed lighting every year. The company invested more than 10,000 yuan to expand solar panels and LEDs. Four production workshops totaling more than square meters, including lamps, light poles, and lithium batteries, have realized the independent production of the four major components of solar street lights. The company is positioned to focus on LED street lights and solar street lights. The craftsman spirit of 'root street lamps' has risen rapidly in the fierce market competition. At present, there are 10,000 sets of our street lamps in use all over the country, and they have withstood the test of different use environments.