In 2014, with the full spread of LED lighting in the market, the bright prospect of the industry attracted many laymen enterprises to share the cake, and more cross-Border operators began to infiltrate into the lighting industry.
How should LED lighting enterprises deal with the cross-border Gold distribution of large enterprises? The reporter interviewed maixing lighting on this issue (MAXIMUS)
Liu Kefeng, vice president of Shenzhen Jiawei Photovoltaic Lighting Co. , Ltd. and general manager of LED lighting indoor lighting center, the company to which the brand belongs.
Liu Kefeng is optimistic about this phenomenon and regards it as an opportunity to promote industry integration. The more people participate, the more competition in the industry will be intensified, it is more likely to subvert the traditional lighting industry model and realize the new development of the lighting industry.
He pointed out that 2014 was a year of great waves and sand washing in the LED industry, only those enterprises with comprehensive strength advantages such as product power, brand power, research and development power, promotion power and sales power can survive in this year and gradually develop their own brands.
At present, LED lighting technology is not yet fully mature, there are some shortcomings in the industry, such as the inability to guarantee product quality and insufficient innovation, which lead to vicious competition in the industry.
In the all-round competition in 2014, this phenomenon will be alleviated to a certain extent. The industry must undergo cruel baptism before it reaches a mature stage, what can survive in this baptism must be an enterprise with one or more advantages.
Liu Kefeng said that maixing lighting will actively respond to many challenges in the industry market this year, aiming at the rise of e-commerce, a new channel, maixing lighting will choose an appropriate and effective channel mode according to its own development goals, products, advantages and other actual conditions, firmly erect the banner belonging to maixing lighting, and sail further.
The entry of many large enterprises at home and abroad has led to the panic of some small and medium-sized enterprises and the adoption of a group to defend the enemy in order to survive and develop. So, does cross-border payment mean bad? Can you sit back and worry about the enemy?
Liu Kefeng believes that cross-border competition will intensify the competition in LED lighting industry on the one hand, and on the other hand, it will prompt more enterprises and people in the industry to think about the development direction of the industry and the future competition pattern, so as to take countermeasures.
The emergence of the group shows that the enterprise has realized that it is facing the threat of development.
Holding groups is an inevitable outcome of intensified competition and a way for enterprises to seek common development through complementary resources.
The purpose of holding a group is to win-win, but the current problems in the LED lighting industry, such as uneven product quality and complementary advantages, make it very difficult to hold a group.
As for whether the group can resist the enemy, it depends on whether the group's enterprises are open-minded to seek cooperation and cooperation mechanisms.
Liu Kefeng said: how to deal with cross-border operations is not determined by individuals or individual enterprises, but is related to the entire industry.
Every lighting enterprise should establish industry awareness, find its own core competitiveness, and seek complementarity and establish a mature cooperation mechanism on this basis, so as to make it more meaningful to hold a group and defend the enemy.
At present, the establishment of various associations and Alliance organizations in the industry is a good opportunity for enterprises to realize alliance, complement each other's advantages and resist the enemy. All enterprises should participate in it, strengthen communication and cooperation, and jointly promote the development of the industry. Liu Kefeng said so.