LED packaging giant Hongli Optoelectronics

Li Guoping, born in Yifeng, Jiangxi province in 1973, is a 1992 graduate of electronic engineering major in Jiangxi Institute of Engineering. He started his own business in 1996 and is currently the chairman of Guangzhou Hongli Optoelectronics Co. , Ltd. Since 2012, Li Guoping has been on the Jiangxi rich list for five consecutive years. According to the newly released ranking of Jiangxi rich people on the 2016 Hurun Rich List, Li Guoping ranks among the 2. 6 billion richest people in Jiangxi with a personal wealth of 22nd yuan, the ranking is 40 places ahead of the 62 in 2012. Chairman Yang Mingquan (Left three)With Li Guoping (Left one) Group photo on 2004, Li Guoping founded Guangzhou Hongli Optoelectronics Co. , Ltd. On May 18, 2011, Hongli Optoelectronics successfully listed on Shenzhen GEM. Hongli Optoelectronics is a national high-tech enterprise and a top 500 modern industry enterprise in Guangdong province. It is committed to researching, developing and producing high-quality new energy products with an annual output value of more than 0. 5 billion yuan, it is a listed enterprise integrating research and development, production and sales of LED lighting white light devices and application products in China. For more than a decade, Li Guoping led Hongli optoelectronics from small to large, from weak to strong, and gradually established a white light packaging brand. When the United States launched a 337 investigation into Chinese enterprises and the entire LED industry was facing a crisis, he stepped forward and won the respect of his peers and society. His business philosophy is to win-win with teams, suppliers, customers and peers. He is a willing person. From optoelectronics to wisdom, he led the company into the future of emerging industries. Relevant data show that Hongli Optoelectronics ranked ninth among LED lighting manufacturers in 2015, and the LED production base invested and built by the company in Nanchang in recent years has been gradually put into operation, the total output can achieve an annual output of 16,200KK for top led packaging devices and 360KK for High Power LED packaging devices. An international lawsuit to stimulate China's LED industry at the opening ceremony of the August 8, 2008 Beijing Olympic Games, the dazzling and beautiful scrolls welcoming guests and unpredictable, the dreamy Olympic rings made the audience around the world intoxicated. However, few people know that these dazzling light and shadow come from high-tech LED (Light emitting diode) Li Guoping's Hongli Optoelectronics is one of the suppliers of these LEDs. It was not the Olympics that made Li Guoping famous, but the 337 investigation that the United States launched against four Chinese companies in February 20, 2008. 337 what is fatal to the investigation is the general exclusion order: that is, if the Chinese enterprise does not respond to the lawsuit or loses the lawsuit, the related products of the upper, middle and lower reaches of the domestic LED industry cannot enter the European and American markets. When the entire LED industry is facing a crisis, Li Guoping stepped forward. No matter what the price is, the company will insist on fighting the lawsuit. Li Guoping, chairman of Hongli Optoelectronics, has paid a heavy price of millions of funds, a lot of time and energy. Later, Hongli Optoelectronics successfully reached an advantage settlement with the United States and became a domestic LED packaging enterprise with export authorization. At the same time, it also lifted the alarm of the entire LED industry, china's LED industry exports tens of billions of dollars a year. Li Guoping has won the respect, affirmation and praise of the society, and has become the target of major media reports. The popularity has increased rapidly. Hongli Optoelectronics has been recognized as the focus of Guangdong province and Guangzhou city to cultivate independent export brands. Under the 2008 financial crisis, the company still achieved good performance growth. Hongli Optoelectronics ranked the top three in China in terms of market share in 2008 and 2009, and was rated as an excellent LED enterprise in China for two consecutive years. For the reasons for the rapid development of the company, Li Guoping boasted that he is a person who knows how to manage. Share equity with technicians Hongli Optoelectronics, founded in 2004, is mainly engaged in LED packaging, importing chips from Japan and Taiwan, and then making various LED illuminators according to application requirements. Because LED packaging is in the middle of the LED industry chain, most people think that this link does not require much research and development investment. This is a misunderstanding. LED belongs to high-tech type and research and development is important. Li Guoping explained that in order to improve the performance index, enhance the color rendering index and reduce the attenuation during the packaging process, the company's annual R & D investment is more than 20 million yuan. When Li Guoping graduated, he was assigned to Zhongshan Yihua Group to work as a technician. He has been working in the LED industry since he joined the work. He knows that LED research and development, capital investment is on the one hand, and more importantly, the lack of corresponding talents in China. This is a headache for the industry. In order to attract and cultivate scientific research talents and stimulate their enthusiasm for research and development, Li Guoping set up a technology research and development center. As the chairman of the board, he was the director of the technology center in the early days. For scientific and technical personnel who have made outstanding contributions, the company will give a certain share as a reward. If someone invents a new patent, the personnel can draw a percentage from each patented product sold by the company. This is similar to the fact that writers charge royalties based on the sales of books, without capping. According to the law, the patents invented by technicians during their duties are owned by the company. It is necessary to know how to output certain benefits, to be willing to give up, and to have a house. Li Guoping has always held this idea. It is reported that the equity of Hongli Optoelectronics's middle and senior management personnel and business technology backbone accounts for more than a dozen of the entire company. Such a high proportion is rare in private enterprises. Li Guoping broke the routine and gave the vested interests to the researchers, which played a great stimulating role. By the end of 2010, the company had a strong research and development team of 146 people, with fruitful research and development achievements. The company applied for 142 national patents; 93 patents were granted, including 4 invention patents. It is with its own technological accumulation that Hongli Optoelectronics has successively undertaken a number of scientific research projects at the provincial and municipal levels, it has also established fruitful research and development cooperation with Sun Yat-sen University, South China University of Technology and South China Normal University.