LED lighting industry chaos faces small business impact

Uncertainty in real estate winter performance in home lighting industry 2011- In 2013, Op lighting's operating income was 26. 8. 7 billion yuan, 31. 3. 8 billion yuan, 33. 9 billion yuan, compound growth rate of 13. 08; Net profit was 1. 4. 9 billion yuan, 4. 2. 9 billion yuan, 4. 7. 9 billion yuan, net profit compound growth rate of 60. 73. At present, Opal lighting's sales revenue and net profit scale rank among the top three in the same industry in China. However, due to the rapid cooling of the real estate market this year, household lamps, as the company's traditional advantage products, are facing the risk of a sharp market contraction. According to the data of the National Bureau of Statistics, the sales price of commercial housing in the country has fallen in recent months. Taking April as an example, the transaction area of newly-built commercial residential buildings in 30 typical cities was 12. 66 million square meters, a decrease of 4. 5% from the previous month. 7, a year-on-year decrease of 21. 0. According to a newly published research report by Morgan Stanley, it is expected that the mainland property market will have a deterioration in sales and average selling prices in the next few months. The sharp cooling of the real estate market is bound to affect the market demand of the furniture lighting industry. The chaos of the LED lighting industry is facing the impact of small enterprises. In addition to the above risks, the LED lighting field that the funds raised are mainly invested in is also chaotic, the price war is fierce, and the profitability of the industry is declining. LED, as an emerging green environmental protection industry, has a low threshold. In the past two years, the entire industry has also experienced intensive expansion. The industry is worried that LED is likely to become the next photovoltaic. After several rounds of capacity expansion, the total capacity of domestic enterprises has already accounted for more than 60% for only the upstream LED chips. A domestic listed company executive said. Op lighting believes in the prospectus that the LED lighting industry is currently facing three major risks: industrial upgrading, nonstandard market and difficult production management. If you can't launch more attractive products to seize the market, the market share will face the risk of decline in product development. In addition, due to the low entry threshold, many small lighting enterprises seize the market with the strategy of low price and low quality, which has an impact on large enterprises such as op lighting. It is not difficult to see from the 2013 annual report of large-scale listed lighting enterprises that the above impact is taking place. Qinshang Optoelectronics is currently a boss company with LED lighting as its main business, with a net profit of 1. 5% in 2013. 0. 3 billion yuan, down 1 year on year. 17. Qinshang Optoelectronics explained that at present, there are a large number of enterprises in the LED lighting industry and the market competition is becoming increasingly fierce. Under the background that the growth rate of production capacity is greater than the market demand, the unit price of LED lighting products is reduced, the overall profitability of the industry has declined. The Black List of lighting products is accused of the lighting industry Sanlu. According to the statistics of China net finance and economics, over the past three years, there have been frequent quality problems with Opal lighting products, the products were found to be unqualified in the spot checks of relevant departments in various places. On May 25, 2010, the Shanghai Municipal Bureau of Quality and Technical Supervision released the results of the Shanghai fluorescent lamp product quality supervision and spot check, which showed that a trademark produced by OP lighting was OPPLEY and the specification model was DW21- 2D lamps with 2D21W and batch number 2009 III are judged as unqualified products due to unqualified energy efficiency limit values. On March 3, 2011, Wenzhou City Administration for Industry and Commerce released the sampling inspection of wire and cable lamps in 2010, showing that the downlights produced by Opal lighting (Model Specification: 60WNTD1140; Production date or batch number: 2009/12/11), Signs, grounding, wiring are not qualified. In the second quarter of 2011, the Shanghai quality supervision bureau conducted a total of 19 batches of products. After inspection, 7 batches of products were unqualified and the quality problems were serious. One of the specifications of Opal lighting is MT-HY1T- 08MAX15W removable lamps are not qualified in heat resistance, fire resistance and electric marks, and the production date/batch number is 101206. For OPU lighting on the Black List, an industry insider said that this fully exposed the loopholes in the quality management system of the enterprise, and did not really improve the quality management system in accordance with the relevant standards of the quality management system, put it in place.