LED lighting industry channel expansion needs 'catalyst'

by:ALLTOP      2020-03-02
Major countries are competing to turn off the lights of incandescent lamps: The United States has stopped selling 40-watt and 60-watt incandescent lamps, and South Korea, Thailand and the Philippines have also taken measures to promote energy-saving lamps. From October 1, China will also ban the import and sale of 60 watts and above ordinary lighting incandescent lamps. For the LED industry, this is undoubtedly a good news for Xi Da Pu Ben. With the replacement of LED light sources, the LED lamp market has lit up. Xiao Bian learned that many enterprises have begun to sharpen their knives and try their best to test the water market. Now let's explore the actual situation of major enterprises: LED lighting should fly into the homes of ordinary people. In addition to price affinity, what kind of catalyst is needed? LED is bound to go to home lighting, environmental protection publicity should be the head of Hongli Optoelectronics general manager Lei lining believes that environmental protection publicity should be the first. Lei lining estimates that LED home lighting will usher in a growth period in 2014. He believes that the current LED people have not done better in terms of publicity. As we all know, LED has the advantages of energy conservation and environmental protection, and when we LED people publicize it, we are simply propagandizing its energy conservation and not propagandizing environmental protection. However, for ordinary families, the time for lighting is limited every day, the proportion of electricity saved is not large, and the power consumption of electrical appliances cannot be saved. Therefore, for consumers, they have not seen the immediate effect of LED energy saving. For household lighting, we should highlight how to use environmental protection and do some publicity in terms of human health. There is still a certain gap between the current price of LED and that of ordinary light bulbs, so ordinary people will consider the cost when choosing and will prefer ordinary light bulbs. When the price of LED lighting is really the same as that of ordinary bulbs, the common people will consider many aspects when choosing, one is energy saving and the other is environmental protection. Now the common people have gradually realized the problems in this area. In the later period, LED will be popularized to the household. One is the cost problem, and the price will continue to fall. This is also the process that major companies should work together. The other is that LED people have to stand on the environmental protection side to promote, so as to cater to the home. Therefore, there must be the amount of domestic lighting, but when the traditional light source can be completely replaced, I believe it may be within two or three years. Without Rich Dad, it is difficult for the lighting engineering giants to enter. Where does the LED lighting market take off? Transformation channel sales, decisive battle LED civil lighting market on photoelectric marketing director Guan Rongfu believes that road lighting transformation comes from the strong support of the government, but this piece of market demand is single, with the completion of LED renovation projects in the public lighting field in various provinces and cities across the country, the path of the project will become narrower and narrower. Taking Guangdong as an example, the transformation of LED in the public domain will be completed in 2014. The demand for LED outdoor lighting replacement will reach saturation in recent years. The ordinary consumer market for civil lighting is a vast blue sea. However, at least until 2014, after the education period and the guidance period, LED development will enter a relatively mature stage, and then there will be a broader commercial and civil market opened, powerful enterprises will have the opportunity to gain market share and greater development space. However, the development of LED will not enter the fast lane until 2015, because incandescent lamps will basically cease to be used this year. By 2016 and 2017, the LED lighting market will usher in a blowout period. Channel is king, alternative lamps are the mainstream, unified bright photoelectric (DOMINANT) Huang Xiaoqiang believes that LED has become the third generation light source with the characteristics of high efficiency, energy saving and environmental protection, which has become the consensus of the industry. In the future, the downstream lighting market will still be the channel. Apart from the semiconductor technology characteristics of LED, it is actually a lamp. For consumers, it is not critical whether it is LED or energy-saving lamp. With the deepening of LED technology platform and modularization, enterprises that used to have channel advantages in traditional lighting sales will continue their advantages, but with the rise of e-commerce channels, new dark horses may emerge. From the aspect of lamp design, although alternative lamps are the mainstream at present, lamps that can be designed in combination with LED characteristics will show their advantages in the future. After all, LED bulbs do not have to be spherical. In addition, in the process of LED development, Midstream packaging and upstream industries will be highly integrated. Alternative Light source market tends to be concentrated, subdivide the lighting field or become the development path of small and medium-sized enterprises. Lin Jiliang, general manager of mulinsen lighting, said that industry integration will be an important trend of LED development, because with the continuous development of LED technology, fierce market competition, high cost performance has become a sword to open up the market. LED heavyweight enterprises have mastered the important weight of market development due to their important technology, large-scale production conditions and abundant funds. Lin Jiliang boldly predicted the future LED lighting era. Compared with the past, standardized light source manufacturers will be more concentrated. When it comes to the application field of lamps and lanterns, Lin Jiliang believes that LED brings great imagination to lamps and lanterns. LED can realize what traditional lamps and lanterns could not do before. Many people can't think clearly that they always like to rely on places with many people, and they feel safe, but in fact, the more people there are, the more competitive the competition is. The development of small and medium-sized enterprises needs to take their own path. If the big manufacturers exert their power, the manufacturers without advantages will enter the dilemma of dilemma. For example, the sharp price reduction of Philips bubble has caused a lot of waves in the market. For downstream application fields, LED large factories and small and medium-sized enterprises have both opportunities. Lin Jiliang suggested that small and medium-sized enterprises should think about moving to LED lighting subdivision fields. For the standardized light source market, it will be more and more difficult for small and medium-sized enterprises to compete with large factories. Small and medium-sized enterprises should specialize in a certain field and become the leader in this subdivision field, so as to have its own living space under the attack of the future integration tide and price war.
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