LED lamps gradually expand the development space

by:ALLTOP      2020-02-23
[img] /uploads/allimg/130821/1354131 E0-0. jpg [/img] In 2012, the LED home lighting market was still dominated by Japan, followed by Europe and North America. But, China of proportion also year by year in improve to 2013, China area Residence Inn lighting market scale will reach 5941 million dollars which LED Residence Inn lighting market scale will reach 814 million dollars accounted for 24. The market research institute released a new market report, stating that 2012- In 2014, with the gradual fermentation of the banned benefits of incandescent lamps in various regions, LED lamps began to enter the home lighting market. As the luminous efficiency increases and the price of LED lamps falls, consumer acceptance gradually increases, and the penetration rate of LED lighting also increases. In 2012, the LED home lighting market was still dominated by Japan, followed by Europe and North America. But, China of proportion also year by year in improve to 2013, China area Residence Inn lighting market scale will reach 5941 million dollars which, china led Residence Inn lighting market scale will reach 814 million dollars accounted for 24. In other regions such as Europe, America, Japan, Taiwan and emerging markets, the introduction of policy standards and the active product and price strategies of manufacturers are also rapidly promoting the development of LED home lighting market. The LED home lighting market in North America has benefited from the rising sales of new homes and the sweet point of retail price of LED bulbs. Home lighting and Energy Star and other lamp specifications have also promoted the standardized development of the market. First-line manufacturers are looking for business opportunities in the North American market. Cree, GE, Philips and other major manufacturers have launched low-cost or high-performance New Products to seize market share. The European LED lighting market is affected by the comprehensive White ban policy. The competition is becoming more and more fierce. The average price of LED bulb products continues to fall. More and more intelligent LED bulb products enter the market, for example, Philips has introduced HueLED bulbs controlled by WiFi and can customize light colors. Osram also uses its lighting control system company to widely combine LED lighting with intelligent control systems. In Japan, the number of LED bulb shipments in 2012 reached 27. 9 million, estimated to grow to 28 in 2013. 5 million. Due to the fierce price competition and saturation in the bulb market, Japanese lighting manufacturers have formulated new future development strategies, for example, market segmentation with large wattage replacement or high-performance bulbs, development of lighting markets such as ceiling lamps, or expansion of overseas emerging markets such as Vietnam and Taiwan. China's financial subsidies for semiconductor lighting will be expanded to 30 million in 2013, and home lighting products will be included. However, according to the survey on the awareness of LED lamps among ordinary consumers in the Chinese market, the awareness of LED lighting among ordinary people in China is still at a relatively low level, the number of people who can correctly identify LED bulb lamps only accounts for 25% of the respondents. Therefore, China's LED lighting still needs sufficient consumer education to open the ordinary household market, so that ordinary household consumers have a more full and comprehensive understanding of LED lights. According to the survey, Taiwan shipped 1. 34 million LED bulb lamps in 2012 and is expected to grow 160 to in 2013. 80 thousand. Major manufacturers include Yiguang, Delta, Taiyi, etc. In addition, Toshiba and Philips are actively expanding the Taiwan market by introducing new Bulb specifications. Home lighting: the market share rose from 19 to 24. Observing the regional development of home lighting market in 2012, the market share in China will rise from 19 in 2012 to 24, becoming a fast-growing regional market, the positive impact of the implementation of the comprehensive ban on Bering in the European market and the economic recovery after the European debt crisis on the LED bulb lamp market is gradually fermenting, and the market penetration rate for LED bulbs is expected to accelerate. Observing from the usage groups and modes of LED lighting products, LED lighting can bring more energy-saving benefits than traditional lighting. Therefore, commercial, industrial and outdoor lighting applications have a strong demand for energy conservation, and they are all professional users. Therefore, the penetration rate of LED lighting is relatively fast. The main object of home lighting is the general consumer. Apart from the low awareness of LED lighting, it is more sensitive to the price of initial input cost. Therefore, the penetration rate of home lighting lags behind other lighting applications. Compared with LED commercial lighting, LED home lighting is characterized by very scattered consumers, high price sensitivity, low power and low gross profit margin. Therefore, after entering the popularization period, manufacturers not only need to consider the market segmentation and consumer consumption habits, but also strictly control the cost and quality, especially the initial price drop is very fast, and consumer habits are changeable, if you do not enter the market at low cost, you will not be able to quickly open the market and product awareness, and it is easy to miss the opportunity. Vehicle Lighting: traditional and LED mix and match into the mainstream, in the definition of RCL, including running lights (TailLight), Imported lights (BreakLight)And directional lights (DirectionLight). The requirements for brightness performance of vehicle lights and directional lights are relatively high due to regulations, while the requirements for brightness of vehicle lights are relatively low. Considering the cost and aesthetic factors, the mixing of traditional bulbs and LED is still the mainstream of RCL matching. The proportion of LED mixed with bulbs will gradually decrease in 2013, while the proportion of all LED light sources will gradually increase. Backlight market: Cost reduction is an important topic. Quantum well LED technology is an important new technology developed by display manufacturers and LED packaging manufacturers in the second half of 2013 and the first half of 2014, in order to make market segmentation and better color saturation, whether in the form of QDLEDTube or in the form of optical smear, on the premise of fierce competition in the application Price of terminal display products, reducing the cost of products is an important issue for manufacturers. For example, under the same size, manufacturers can control the price of 4K2K TV to 1. Less than 3 times, while qd TV is controlled at 1. Below 5 times, I believe that the speed of product sales can be accelerated.
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