LED industry's increasingly fierce price war

In 2013, the Lighting LED packaging market will be dominated by medium and low power products. According to the LED packaging market, the cost of LED lighting has dropped significantly due to the change of LED specifications. In the past, lighting applications were mostly dominated by high-power LED. However, since Samsung and LG introduced 5630-package medium-power LED to the lighting market, the price of LED lighting products has more room for decline. Due to the high power LED per unit lumen/price (Lm/$) It is still not as competitive as medium and low power LED such as 3014 and 5630 packages, resulting in the transfer of medium and low power backlight LED capacity to lighting applications one after another. Under such a situation, in 2013, the price competition in the LED lighting market will become more intense. In particular, LED manufacturers have overcapacity. In order to improve the yield rate, upstream manufacturers will continue to increase the production of medium and low-power LED packages into the lighting market, while there is still 2013 room for price reduction. Therefore, the medium and low power LED wafer products in 2013 will still be the main specifications in the market of LED bulb lamps and LED lamps with fierce price competition. The penetration rate of LED terminal products in 2013 has greatly increased in proportion to the actual situation. From the observation of the LED lighting market of the terminal, according to the analysis report of the LED industry outlook in 2013, it is pointed out that the demand for electricity saving caused by the earthquake in 2011, the Japanese people's awareness of electricity saving has been greatly enhanced, so their awareness and purchase intention of LED products are higher than those of other countries, and the LED price has been greatly reduced, to promote the local lighting manufacturers in Japan to actively develop LED lighting products in 2012, observing the development of LED products by major manufacturers, the penetration rate of LED lighting has reached 17 compared with the output value of traditional lighting. 6. However, Japanese lighting manufacturers have an average target penetration rate of 30 ~ 50, some manufacturers even reached 70 ~ 90 levels. Although Japan's LED bulb shipments doubled in 2011, the popularity of LED bulbs in ordinary households was advanced mainly due to the increased awareness of power saving. In addition, if an LED with a life longer than an incandescent bulb uses an average of 50 hours of electricity a week in the home, an LED lamp with a life of 40,000 hours will not need to be replaced after 10 years of use. Therefore, it is estimated that Japan's market shipments will only grow slightly to 29. In 2012. 5 million (2. 6YoY). The market development of lamps and high value-added lamps in the second half of 2013 and 2012 will be replaced. Judging from the U. S. lighting market, in 2012, local hydropower companies will give rebates for LED bulbs, lamps and lamps (Rebate) Solution, the product is limited to EnergyStar or DesignLightConsortium certification. Through kickbacks, consumers increase the power to transform and replace new equipment to provide better results and comfort while reducing energy use. Since 2012, LED commercial lighting suppliers have increased one after another, resulting in a significant drop in prices. In addition, the area and quantity of commercial buildings, including office buildings, shops, warehouses and hotels, grew in 2012, at the same time, it also increases the market demand for LED commercial lighting. On the other hand, the lighting design alliance has set specifications and requirements for 4-foot lamps to cope with the rise of the LED commercial lighting market. Perhaps the United States has the opportunity to replace Japan as the next major LED lighting market.