LED enterprises seek diversified development and accelerate the trend of division of labor and cooperation

by:ALLTOP      2019-12-15
Facing the new situation of the industry, while developing and consolidating the main business, large enterprises are also looking at other fields with high profits or broad prospects. With the help of capital, large enterprises have merged one target enterprise after another, and their business scale and product line have been greatly expanded. What's more, some listed companies have carefully arranged the core business of LED display screens and are facing the current situation that profits are gradually diluted and homogenization competition is fierce. Under the new market pattern, manufacturers produce low-price, ultra-thin, energy-saving LED products with smaller spacing, higher and higher stability, higher and higher display effect, and more intelligent installation and use have become the goals pursued by LED display enterprises. In the LED display industry, the enterprise groups within the industry will be properly classified and gradually form a technology development enterprise focusing on the research and development of key control system technologies, product manufacturing enterprises focusing on large-scale and standardized production, technology service enterprises focusing on market application and promotion, and professional application enterprises focusing on meeting the needs of professional market, etc. With the development of technology and market, China's LED display industry will gradually improve and have a reasonable division of labor in the adjustment, form a new industrial pattern. In the overall industrial chain, the formation of leading enterprises in LED device production and key enterprises in display product production will redefine the division of labor in upstream and downstream industries and highlight the specialized division of labor and cooperation. Perhaps in the early stage of the development of semiconductor lighting industry, the definition of specialized division of labor and cooperation between LED device manufacturers and display product manufacturers is relatively vague, but with the expansion of the market and the maturity of technical products, this definition will become increasingly clear. With the continuous promotion of the tide of integration and reshuffle, the 28 laws in the industry will become more and more obvious, that is, 20 enterprises in the industry occupy 80 of the market share, while 80 enterprises only occupy 20 of the market share. Large enterprises have abundant funds and rich product lines, and their manufacturing capabilities and market development capabilities are strong. In the future, large enterprises will occupy the vast majority of the market and the conventional market, small and medium-sized enterprises with special characteristics either crack the Earth and seal the King in the market segments or become contract manufacturers of large enterprises. Large enterprises are responsible for bidding. After winning the bid, they will outsource the project to some small and medium-sized enterprises with characteristics and strength as general contractors to make products. The reason why this tacit understanding can be formed is mainly because some small and medium-sized enterprises have different product positioning and product lines do not conflict with large enterprises, so there is no conflict of interest, this directly laid the foundation for cooperation between the two sides. In the next few years, small and medium-sized enterprises with the same product positioning as large enterprises will gradually be eliminated by the market. Facing the new situation of the industry, while developing and consolidating the main business, large enterprises are also looking at other fields with high profits or broad prospects. With the help of capital, large enterprises have merged one target enterprise after another, and their business scale and product line have been greatly expanded. What's more, some listed companies have carefully arranged the core business of LED display screens, carried out cross-border mergers and acquisitions, and actively changed from manufacturers to operators, with obvious intention of diversified market layout. Liad has completed controlling 28 wholly-owned subsidiaries through mergers and acquisitions. In addition to the main business of LED display screen, lighting, media and education have become new extension fields of the company; Since Abison started operating the hotel LED screen rental in 2015, it has achieved more than 10 million yuan in operating income, which has increased its confidence in operation. Lehman shares launched a renaming strategy a few years ago, changing the name of a company listed on the growth enterprise market from Lehman optoelectronics to Lehman shares. Formally established the dual main business strategy of LED and sports; In recent years, the merger and acquisition of Lianjian Optronics has always focused on the media field and has continuously penetrated into the education field. From the performance of these listed companies, it is not difficult to see that the diversified layout seeks to transform from the role of manufacturers to the clear intention of operators.
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