LED Enterprises lift a new wave of micro-marketing

WeChat has opened the second door for social marketing, and micro-marketing has become a low-cost and cost-effective marketing method. Many prophetic lighting enterprises have taken the lead in recognizing the great potential of micro-marketing and have taken the lead with brand-new marketing concepts, setting off a wave of micro-marketing. Recently, a Korean drama called 'you from the Stars' has become ridiculous in China, and many Chinese women have suffered from Professor dependence. Why is this play so hot? The key is to catch the eye. The first is Professor Du who is good-looking and has acting skills. Secondly, the play combines aliens, suspense, love and other elements to refresh the domestic audience and once again trigger a large-scale craze, let the play become a Korean drama with Baidu index breaking 2 million in history. Thus, accurate marketing is the guarantee of success. If an enterprise can tell a good story, it can spend a little money to achieve better marketing results. And really can tell a good story, from a good script. In fact, in the lighting industry, there is no lack of such an eye-catching and plastic professor, which is the hottest micro-marketing. According to network data, in 2013, Weibo registered more than 0. 5 billion users, WeChat registered more than 0. 4 billion users, and two super mobile e-commerce platforms monopolized more than 95 end customers in cmnet. In the current mobile Internet era, who owns the end customer is the winner. If microblog is a big society, then WeChat, which emerged in 2013, is a small circle. This reminds me of a notice about the use of two-dimensional codes to rent a house in a town in Zhongshan some time ago. According to the village committee staff, just scan the two-dimensional codes on the notice with your mobile phone, we can understand the details of the internal pattern of the rental housing and effectively solve the embarrassing situation when the landlord is absent when someone comes to see the house. This shows the popularity of WeChat marketing. In fact, careful attention, it is not difficult to find that the two-dimensional code is like air, which has been spinning in our daily life, and there is always one around you. Shopping, diet, movies, recruitment, advertising, etc. , the pace of WeChat marketing has never stopped, the frequency of high appearance, may make you visually temporarily suffocated, but viral propaganda means, after that, you will still take root and sprout in your brain, hang the slogan of taste and hide the secret that information can't say, and even command you to raise your mobile phone and scan the two-dimensional code severely, satisfy your curiosity. This is the horror of WeChat marketing. There is always a kind of domineering that you can't hide and hide. You are firmly in the WeChat circle, so that you can't stop. You can use the mobile phone Wechat software to scan this QR code in our brochure and add our attention, and you can see our promotions on WeChat. During the Guangya Exhibition in 2013, various LED companies launched WeChat activities to attract customers to scan the company's two-dimensional code with their mobile phones and then join the company's WeChat group. Now WeChat has opened the second door for social marketing. The potential of new media based on WeChat platform will become the focus of brand research in the future. The lighting enterprise, which took the lead in overcoming this problem and taking action, is likely to become a new model of social marketing in 2014. It can be seen that micro-marketing deserves to be a low-cost and cost-effective marketing method. Many prophetic lighting enterprises have taken the lead in recognizing the great potential of micro-marketing and have taken the lead with brand-new marketing concepts, setting off a wave of micro-marketing.