LED enterprises attack medium and low power market

Different from traditional thermoplastics (PPA) And ceramic lead frame, EMC lead frame has the advantages of better heat dissipation, high integration, high current capacity and small volume, thus attracting more and more manufacturers to invest in the development of EMC lead frame, driving its price to gradually decline. Light emitting diode (LED) The packaging industry is working hard to enhance the competitiveness of low and medium power products. Shipments of low-cost direct backlight modules will increase significantly in 2014, which is expected to drive the demand for medium and low-power LED to rise significantly and has attracted LED packaging factories to expand their layout. Wang Zhongwei, a special assistant to the chairman of electronics, said that the production capacity of more than eight generations of production lines in various panel factories will be opened one after another in 2014, and larger-sized panels will be mass-produced to digest the huge production capacity, it will help to stimulate the demand for large-size backlight modules to rise with the tide and contribute considerable revenue to LED packaging factories. Wang Zhongwei further pointed out that since low-cost direct backlight modules will still be the mainstream in the LEDTV market in 2014, backlight module factories including Ruiyi and Zhongqiang optoelectronics are all committed to improving the shipping capacity of low-cost direct backlight schemes, therefore, LED packaging factories such as Yiguang, Lunda, Hongqi and Dongbei are encouraged to actively attack the market with medium and low power LED packaging. However, compared with the side light backlight module, the low-cost direct backlight uses fewer LEDs, and the unit price of medium and low-power LEDs continues to fall, so LED packaging factories are actively mastering a large number of orders, and reduce the production cost to make up for the impact of the decline in the use of medium and low power LED. Taking Yiguang as an example, in addition to improving the existing production equipment to improve the manufacturing speed, the company has also increased the use of epoxy molding materials ( EpoxyMoldingCompound, EMC)Lead Frame (LeadFrame)Proportion of LED package developed. It is understood that unlike traditional thermoplastic plastics (PPA) And ceramic lead frame, EMC lead frame has the advantages of better heat dissipation, high integration, high current capacity and small volume, thus attracting more and more manufacturers to invest in the development of EMC lead frame, driving its price to gradually decline. Wang Zhongwei revealed that at present, Yiguang has up to 30 medium and low power package products applied to LEDTV backlight, which are produced by EMC lead frame. Wang Zhongwei expects that although low-cost direct-down and thin low-cost direct-down LEDTV will reduce the number of medium and low-power LED usage, after the larger-size LEDTV will be sold out next year, there is an opportunity to stimulate the demand for LED backlight modules. Based on this estimation, the company's backlight product line is expected to maintain the same 40-level share of overall revenue in 2014 as in 2013, it will still be an application area with a large proportion of revenue contribution.