LED display perspective in the first half of 2014: Small spacing market is mainstream

by:ALLTOP      2020-02-06
The demand for LED display screens in 2014 will continue to grow compared with previous years, but the price war is a fate that cannot be escaped. Enterprises will face more cruel knockout matches, and the rest of the industry will be the king. With the survival of the fittest in the market competition, LED display enterprise PK will not stay on the price all the time, but will compete with the comprehensive strength of software and hardware. In the display market in the first half of 2014, small-pitch high-definition large screens are undoubtedly the mainstream of the market. Several large-scale backbone enterprises in the industry are seizing this blue ocean market in real time. For a long time, an important reason why LED display screen cannot compete with commercial large screen products represented by liquid crystal is the gap in display effect. With the introduction of high-density and small-pitch LED products, this short board has been made up to a large extent. It is also because of this that the LED display screen began to have a high-profile confidence. Although the manufacturers involved in small-pitch LED displays are growing rapidly and product upgrades are accelerating, the market size is still very limited from the application level. It can be predicted that after the production scale reaches a certain level, the expansion of the application market will become the highlight of the industry development. So, where is the potential application market of this industry, which is favored by many enterprises? Target positioning indoor large screen commercial display at the beginning of its birth, small-pitch LED display screen was regarded by traditional LED enterprises as a magic weapon to break the limitation of outdoor application of LED display, looking forward to getting a share in the indoor commercial display market, which has never been involved but has broad market prospects. There is no denying the fact that compared with the traditional indoor large screen splicing, the small-pitch LED display screen does have certain advantages ,( For example, compared with the LCD splicing screen, it has incomparable seamless advantages; Compared with DLP splicing screen, its application form is more flexible, and it can be equipped with trendy technologies such as touch, naked eye 3D, 4 K, etc. according to application requirements) However, as a new technology, small-pitch LED display also has some short boards ,( For example, it is impossible to compete with the cost advantage of LCD splicing, and it is still not comparable to DLP splicing screen in terms of the fineness of the picture, and there is also a high cost problem). This situation of coexistence of advantages and disadvantages doomed the road of indoor commercial display application of small-pitch LED to the coexistence of opportunities and challenges. In the indoor large-screen commercial display market, the application of liquid crystal splicing and DLP splicing has been very mature and fully covered. Therefore, for the fledgling small-pitch LED display, there is only a blank market, but there is almost no blank application. If you want to gain market share, you can only grab food from the tiger's mouth and directly confront liquid crystal splicing and DLP splicing. The difficulty is obvious. Entering the civil market, TV shows that eggs should not be put in the same basket, which is obviously the voice of traditional LED display enterprises when expanding the small-pitch LED application market. Therefore, although it is an indoor application, they have not neglected the civil market with a wide audience while exerting their power for commercial application. However, in actual operation, they are active actors with different opinions, there are also reserved watchers. Supporters, such as Liad, have made it clear that the company plans to gradually push small-pitch LED televisions to the civilian market in the fourth quarter of this year, however, Zhou Ming technology, which is also a traditional LED display enterprise, has reservations about this, believing that at this stage, the cost of small-pitch led TV is too high and there are short boards that are not suitable for long-term viewing, entering the civil market is not yet completely certain. From the different attitudes of manufacturers, it is not difficult to find that the small-pitch led TV is still in the stage of testing water and has no market, and its future development is still a big question mark. Cost is a big obstacle to the popularization of small-pitch LED. The above analysis is not difficult to see that the tangle of popularization of small-pitch LED display screens has returned to high cost in both commercial display fields and civil markets. This is also an unavoidable problem in the application of small-pitch LED. For example, Weichuang, which has taken small spacing as the company's emerging business and has withdrawn from a number of small spacing LED products, has made it clear that before the current LED technology has not undergone major innovation, small spacing, such as P1. 2. The commercial cost is too high for users to bear, and the actual development value needs to be discussed. This obviously runs counter to the application concept of the terminal market in pursuing display effects. In any industry, as the technology matures and the manufacturer's camp continues to grow, it will produce scale effect, which will lead to the continuous reduction of costs. In the small-pitch LED industry, there is no exception. In the component composition of the small-pitch LED display screen, the lamp bead cost accounts for 60 to 80, while the growing order scale of the small-pitch LED display screen will reduce the lamp bead cost due to the scale effect, thereby driving down the cost of small-pitch LED displays. According to this, the projection Times Network Analysis believes that in the popularization and promotion of small-pitch LED display screens, high cost will not be a personal obstacle. From the perspective of long-term development, the application scale of small-pitch LED is even complementary to the application cost. When the two reach a balanced state, small-pitch LED will usher in a real application outbreak period. Summary The development of small-pitch products requires a process of upgrading, and the market cannot suddenly change to a small-pitch era. Europe, America and Japan have a great demand for high-grade display screens, but the demand is weaker than that in some parts of Southeast Asia. Chuangxian provides a variety of product series and platforms to suit the remedy to the case, that is, to match the product types belonging to this market according to different market demand platforms.
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