In the third quarter of 2014, the lighting terminal market channel once again exerted its power

by:ALLTOP      2020-02-01
According to CSAResearch's survey data on large lighting channels, in the first half of 2014, the sales volume of LED lighting products in the channels of domestic market entities increased by 27. 5%. Around 8. In the second half of the year, the growth of LED lighting products slowed down due to the slowdown of national economic growth and the contraction of real estate. In the first three quarters, the year-on-year growth rate of real dealer channels in the domestic market was about 25. 5%. 5, still much higher than the growth rate of other industries ,( According to data from the National Bureau of Statistics, China's GDP grew at an average of 7. In Q3 in 2014. 3). 2014 the first half secondary market outbreak obvious 3rd quarter three-line and four-wire market performance prominent become highlights. According to CSAResearch's joint large lighting survey data, as of August 2014, sales in the third-tier and fourth-tier markets increased by about 26 compared with the same period last year, and its growth contributed more than 40 to the overall market growth. In addition, survey data show that the brand competition pattern in China's LED lighting product terminal market has taken shape. In the first three quarters of 2014, the market share of TOP3 brand among physical channel distributors was about 22. 1, down 18 from 2013. 4 percentage points, the brand concentration of LED lighting market is significantly reduced. Judging from the market competition pattern, traditional lighting brands still have certain advantages with their accumulated resources for many years. Among the top 20 brands in sales, traditional brands such as Opal, Rex, Foshan Lighting, Philips and sanxiong Aurora lamp still occupy 15 seats, while the other 5 seats are seized by emerging brands such as Jason, Yiguang, qinshang, Changfang and teyoushi. Judging from the growth rate, the growth rate of emerging brands is much higher than that of traditional lighting brands. Jason and Yiguang are two fast-expanding brands. At the same time, from the perspective of single products, emerging brands have begun to attack traditional strong brands, and some brands have obvious competitiveness. CSAResearch believes that 2014 is a year of rapid explosion in the LED lighting market and a year of mass influx of brands. With the advancement of urbanization, consumers' pursuit of quality of life is getting higher and higher, and the market channels of LED lighting terminals will continue to rise. At the same time, the competition between traditional lighting brands and emerging LED brands is encouraging, but China's good products with high quality and low price still lead the market, especially in some market segments, and the brand competition pattern has begun to take shape.
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