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In 2014, the profits of LED industry showed an increasing trend
Continuing last year's hot market, the LED industry was warmly welcomed by the capital market in the first year. The logic behind the market hype is that incandescent lamps will be banned in the United States from 2014, and LED lighting is expected to replicate the European market last year. Industry insiders say frankly that U. S. sales channels are different from those in China and market development is not easy. However, Guan Yong, general manager of sunshine lighting, is still optimistic: In 2014, the profits of the whole industry increased by at least. Blue-chip the company performance will double 2013 LED lighting products in commercial lighting and home lighting field shine LED indoor lighting application the first time beyond outdoor landscape lighting to more than 80 of speed growth. The popularity of downstream lighting also benefits the middle and upper-stream enterprises in the LED industry chain. This year, commercial lighting will blossom and bear fruit, and home lighting will start quickly. Guan Yong is full of confidence in this year's market at the investment strategy meeting for high-tech production and research emerging industries. He believes that the opening of the downstream market will bring huge profits to the entire industrial chain, and the overcapacity of upstream chips has been effectively alleviated. In the past few years, local governments have issued subsidy policies for imported LED epitaxial chip production equipment, resulting in a large number of outsourcing production equipment by upstream chip manufacturers, resulting in local production capacity exceeding the demand for medium and low power chips). However, the LED lighting market started last year, digesting part of the production capacity. At present, the chip market is basically balanced. Gao Gong LED President Zhang Xiaofei said in an interview with reporters. Under this situation, Sanan Optoelectronics, a leading domestic chip manufacturer, recently launched a private placement to raise funds, doubling its original production capacity. For good enterprises, profits should at least double in 2014. Enterprises with a profit growth rate of only may have problems. Guan Yong believes that the LED sector in the capital market experienced a round of rise last year, and most listed companies can fulfill market expectations this year. However, under the general trend of industry integration, small enterprises with weak financial strength will be in crisis. Pei Xiaoming, director of Ruifeng Optoelectronic Technology, had a premonition of the crisis in industry integration when traditional packaging manufacturers faced the crisis, but he believed that the crisis did not come from capital but from technological changes. With the reform of Packaging Technology, traditional packaging enterprises will face a survival crisis. Pei Xiaoming said that chip-level packaging technology is beginning to rise in the industry at present. After this technology matures in the future, it may occur that upstream chip manufacturers directly skip packaging manufacturers to provide lamp beads to downstream application manufacturers, traditional packaging manufacturers in the middle reaches will be short-circuited. The integration of chip manufacturers and packaging manufacturers is an inevitable trend in the industry. Pei Xiaoming believes that at present, some manufacturers have begun to try the integration of the upper and middle reaches of the industrial chain, and some enterprises even have the integration of the whole industrial chain. For example, the chip manufacturer Tongfang recently acquired Hong Kong stock company zhenmingli and expanded downstream. Guan Yong believes that the real purpose of TongFang's acquisition of zhenmingli is to take a fancy to the company's sales channels in overseas markets. The company's lighting products once accounted for 50% of overseas markets. Talking about the U. S. market, Guan Yong said frankly: The U. S. sales channels are mainly supermarkets, and it is difficult for domestic brands to enter the United States. At present, in the US market, the old lighting brands Philips, Osram and other products are still relatively strong, and the LED lighting company Kerui is also more prominent. Domestic enterprises enter the US market, mainly based on OEM. Zhang Xiaofei believes that the OEM mode is the process of the transfer of LED lighting production capacity in the United States to China. Although the profit margin is low, there is still room.