How should Chinese LED companies expand overseas markets?
How should Chinese LED companies expand overseas markets?
After four years of unremitting efforts, Baiming Optoelectronics has occupied a place in the fierce market competition and has become a stable partner of well-known industry players. At present, the company has some high-quality regional brands, agents and engineering companies, provide OEMODM service for it.
In addition to making some achievements in the construction of marketing network, its output is also rising steadily. This year is very 2015. Although the demand for LED lighting is rising and replacing traditional lighting applications in large quantities, however, fierce competition such as oversupply, price war and product homogenization has led to an intensification of the industry reshuffle, and manufacturers are facing losses and withdrawing from the market.
Related data display only 2015 about 4000 home LED Enterprise (
Including upstream chips, Midstream packages and downstream lighting applications)Disappear.
According to statistics, the output value of LED industry in 2015 only grew by 2 to 145.
0. 2 billion US dollars will continue to be consolidated in 2016, and small factories will continue to be eliminated, which is conducive to reforming the industrial order.
More people in the industry have said that the number of downstream lighting companies may disappear by half by 2018.
In the face of such a changing industry environment, many companies are complaining and confused about the future development of the industry.
However, Guo Dongdong, the R & D manager of Yuming Optoelectronics, has a different attitude. He Said to Xiaobian that the market for lighting products is the market for producing light, and it is a market that will always exist.
As long as the products that meet the needs of consumers, I believe that in the next three or thirty years, they will be part of this industry.
Speaking of Baiming Optoelectronics, it may not be well-known in the domestic market, but it is widely recognized by the international market, especially in the North American market.
This enterprise was founded in 2012, and its headquarters is located in Xiamen, one of the three major lighting bases in China. It is a high-tech enterprise focusing on LED green lighting, integrating research and development, manufacturing and sales.
Concentrate on making good products, pay attention to practicability and cost performance since its establishment, Baiming Optoelectronics has been constantly innovating and has now formed a perfect LED lighting product system, it covers LED bulb lamps, spotlights, downlights, lamps, flat panel lamps and other series, and its business covers Commerce, Office, Home, architecture and other aspects.
With its simple and novel product design and professional quality, its main products T8, PAR lamp, downlight, A lamp and so on have been widely praised by the market.
According to manager Guo, Baiming Optoelectronics has recently introduced a new generation of T8, downlights, Br lights, outdoor wallpack and some more practical intelligent products.
In addition, North American outdoor lighting products, such as wallpack and shoebox, will be expanded this year to better serve the current engineering customer base and better adapt to the market.
When talking about the competitive advantages of products, manager Guo said that from the direct feeling factors of consumer experience (Appearance design, optical design, lighting effect)
From the point of view, Baiming Optoelectronics's lighting products have affinity and scientificity.
In terms of heat dissipation and power supply, it has its own patented technology, which is superior in long-term durability, including some dimming performance.
Compared with large lighting manufacturers, Baiming Optoelectronics can provide more flexible services.
More importantly, for ordinary lighting consumer products, Bai Ming Optoelectronics attaches importance to practicality and cost performance, and will concentrate on making good products.
The output continues to rise steadily and is expected to reach 0. 3 billion this year. After four years of unremitting efforts, Baiming Optoelectronics has occupied a place in the fierce market competition and has become a stable partner of well-known industry players, at present, the company has some high-quality regional brands, agents and engineering companies to provide OEMODM services.
In addition to making achievements in the construction of marketing network, its output is also rising steadily, and it is expected to achieve 0. 3 billion this year.
Compared with international giants in the same industry, Baiming Optoelectronics is a silent growth enterprise, one step at a time, achieving a revenue of about 80 million in 2015.
According to the application field, it mainly comes from home and commercial lighting, but manager Guo believes that the proportion of revenue in the office and commercial fields will rise soon in the future;
From the product category, it mainly comes from A lamp, PAR lamp and downlight;
In terms of geography, North America accounts for 90% of revenue.
In addition, manager Guo added: T8 and the new downlight are currently very popular.
In addition, Wallpack has a lot of intention orders, in terms of building lighting, I believe there will be a certain share.
Deep cultivation of the North American market, looking for suitable areas to expand the average annual energy consumption of North American countries is very large, the government vigorously promotes energy-saving subsidies and other policies, the market potential is huge. LED research associate Yu Chao (RogerChu)
At a seminar held during the 2015 Hong Kong International Spring lighting exhibition, he said that the LED lighting market performed differently, with North America and Southeast Asia gaining momentum. Especially the North American government pushes energy star (EnergyStar)
Certification subsidies to further promote the development of LED lights, for many Chinese manufacturers, the North American market is still a top priority.
The North American market has always been a battleground for major lighting manufacturers. Since its inception, Baiming Optoelectronics has focused on North America.
With the increase of customer groups and the promotion, the influence of Baiming optoelectronics in the North American market is also increasing. However, in order to further expand the overseas market share, manager Guo said that the company will further expand Japan, european market.
In addition to entering emerging markets to seize business opportunities, many enterprises in 2015 have also begun to focus on other high-profit or promising fields such as automotive lighting, smart lighting, uv led, etc.
However, under such a trend, Baiming Optoelectronics has not blindly followed the trend to expand other hot business.