IN 2010
ALLTOP was established in Guangdong. In 2010, Zhongshan ALLTOP Lighting Co. Ltd. was established and has been engaged in the research and development.production and sales of LED drive power for electronic products
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How LED lighting companies crack the marketing pattern
by：ALLTOP
2021-04-07
We have already mentioned five representative issues in the LED lighting industry. So how to break the game, please see one of our breaking strategy: from idea to model.
1. The renewal and upgrade of the business philosophy of the lighting boss.
The bosses of the lighting industry do not lack the spirit of **, but lack the motivation to **. The reason for this, aside from the objective environment, is the self-serving thought of being small and wealthy.
The renewal and upgrade of the concept requires the bosses to have a strong learning ability. The bosses of the lighting and lighting industry, out of their natural business acumen and sense of smell, took advantage of the trend, and made a pot of gold in their lives. However, the expansion and strength of the company does not rely on the talent and intuition of the boss alone. Instead, we must rely on our persevering learning ability and the ability to learn. Only in this way can we ensure that the boss's business philosophy is in line with the times and keeps pace with the times. How LED lighting companies crack the marketing pattern
2. Abandon familialization and use 'the talent of the world' to obtain 'the wealth of the world'. Change 'rule by man' to 'law and smelt
For the development of small and medium private enterprises, they need a stable, reliable and loyal core management team. For this team member, it is necessary to fully reflect their own value. Everyone has different needs. Entrepreneurs must study the needs of team members, guide and meet them correctly, so that they can live online and retain talents. Only then can the company form a complete management transformation and enterprise development team. . Rather than being nepotism, arranging his seven aunts and eight aunts to dominate his own business.
3. From low-end to excellent, from OEM to brand upgrade. How LED lighting companies crack the marketing pattern
In order to increase product profit margins and strengthen the industry's right to speak, companies can upgrade from low-value-added products and services to high-value-added products and services, and from the low end of the industrial chain to an excellent industrial chain. Traditional OEM companies, if they do not have scale advantages or core technology advantages, their anti-risk capabilities are actually relatively low.
This is easier said than done. How to go from low-end to excellent, from OEM to brand? This is not clear in one or two sentences. From low-end to excellent, from OEM to brand, companies need to have a clear market positioning, a clear business model, and consistent execution.
Fourth, look for your own business model.
In the business environment of homogeneous competition, companies need to create their own unique brands and business models. Enterprises can find a certain technological breakthrough, or improvement in a certain link, or reorganization and ** of the original model through the integrated analysis of internal and external elements and links in the operation process, so as to form a complete and efficient , Operating system with unique core competitiveness to achieve the goal of maximizing customer value and sustained profitability.
When an enterprise can continuously adjust and adapt its own business model according to market changes and its own development stage, learn to* optimize and integrate resources, and continuously build its own core competitiveness, then continuous profitability and continuous success are inevitable .
For example: pan-home furnishings cross-border integration integration model; production, supply and marketing vertical ecological chain model; manufacturer joint company model; employee shareholding model; 'four-specialized' agency model; dealer business unit model, etc.
V. Mode**: Start from the channel and do pan-home cross-border integration. How LED lighting companies crack the marketing pattern
At present, the home furnishing industry and the lighting (lighting) industry are facing the problem of increasingly similar product functions, prices, and quality. Furniture companies have begun to integrate resources with lighting companies, which will undoubtedly enhance the market competition of major lighting stores. code. Shandong Liangmeijia is a successful model of integrating a large lighting store with the pan-household industry. In their store, they operate a variety of household items such as lighting, fabrics, furniture, ornaments, etc., and have completed the grafting of the pan-household industry. At present, many lighting stores have combined lighting (lighting) products with furniture and accessories for sale, achieving the effect of supporting integration.
From the perspective of pan-home furnishings, lighting and furniture, fabrics, ornaments and other industries are closely related industries. With the improvement of people's economic living standards and the change of life concepts, the light effect and decorativeness of lighting are increasingly The importance of lighting, and the decorative and effect of lighting, can only be reflected in the collocation with pan-household products. This undoubtedly requires the lighting business to graft to the pan-household field.
The integration of pan-home furnishings is also an opportunity for the lighting industry, especially the integration of different industries with branded furniture, ceramics, sanitary ware and other categories.
One is to use the integration of different industries to display, promote and sell products; the other is to use the strong channel strength (distributor strength and hidden channel strength) of these brands to achieve sales in the engineering field. To some extent, the sales model of ceramics and sanitary ware is almost the same as the channel model of lighting. The method for LED lighting companies to crack the marketing pattern The method for LED lighting companies to crack the marketing pattern
In addition, pan-furniture chain stores, such as Juran's Home, Red Star Macalline, etc., are expanding on a **** scale, and consumers are often one-stop shopping in this channel. This is exactly the opportunity for the lighting (including lighting) industry. It is particularly emphasized that this kind of chain channel also has a major customer department and a group buying department, direct operation of projects, or hidden channels, which are also their key competitiveness.
1. The renewal and upgrade of the business philosophy of the lighting boss.
The bosses of the lighting industry do not lack the spirit of **, but lack the motivation to **. The reason for this, aside from the objective environment, is the self-serving thought of being small and wealthy.
The renewal and upgrade of the concept requires the bosses to have a strong learning ability. The bosses of the lighting and lighting industry, out of their natural business acumen and sense of smell, took advantage of the trend, and made a pot of gold in their lives. However, the expansion and strength of the company does not rely on the talent and intuition of the boss alone. Instead, we must rely on our persevering learning ability and the ability to learn. Only in this way can we ensure that the boss's business philosophy is in line with the times and keeps pace with the times. How LED lighting companies crack the marketing pattern
2. Abandon familialization and use 'the talent of the world' to obtain 'the wealth of the world'. Change 'rule by man' to 'law and smelt
For the development of small and medium private enterprises, they need a stable, reliable and loyal core management team. For this team member, it is necessary to fully reflect their own value. Everyone has different needs. Entrepreneurs must study the needs of team members, guide and meet them correctly, so that they can live online and retain talents. Only then can the company form a complete management transformation and enterprise development team. . Rather than being nepotism, arranging his seven aunts and eight aunts to dominate his own business.
3. From low-end to excellent, from OEM to brand upgrade. How LED lighting companies crack the marketing pattern
In order to increase product profit margins and strengthen the industry's right to speak, companies can upgrade from low-value-added products and services to high-value-added products and services, and from the low end of the industrial chain to an excellent industrial chain. Traditional OEM companies, if they do not have scale advantages or core technology advantages, their anti-risk capabilities are actually relatively low.
This is easier said than done. How to go from low-end to excellent, from OEM to brand? This is not clear in one or two sentences. From low-end to excellent, from OEM to brand, companies need to have a clear market positioning, a clear business model, and consistent execution.
Fourth, look for your own business model.
In the business environment of homogeneous competition, companies need to create their own unique brands and business models. Enterprises can find a certain technological breakthrough, or improvement in a certain link, or reorganization and ** of the original model through the integrated analysis of internal and external elements and links in the operation process, so as to form a complete and efficient , Operating system with unique core competitiveness to achieve the goal of maximizing customer value and sustained profitability.
When an enterprise can continuously adjust and adapt its own business model according to market changes and its own development stage, learn to* optimize and integrate resources, and continuously build its own core competitiveness, then continuous profitability and continuous success are inevitable .
For example: pan-home furnishings cross-border integration integration model; production, supply and marketing vertical ecological chain model; manufacturer joint company model; employee shareholding model; 'four-specialized' agency model; dealer business unit model, etc.
V. Mode**: Start from the channel and do pan-home cross-border integration. How LED lighting companies crack the marketing pattern
At present, the home furnishing industry and the lighting (lighting) industry are facing the problem of increasingly similar product functions, prices, and quality. Furniture companies have begun to integrate resources with lighting companies, which will undoubtedly enhance the market competition of major lighting stores. code. Shandong Liangmeijia is a successful model of integrating a large lighting store with the pan-household industry. In their store, they operate a variety of household items such as lighting, fabrics, furniture, ornaments, etc., and have completed the grafting of the pan-household industry. At present, many lighting stores have combined lighting (lighting) products with furniture and accessories for sale, achieving the effect of supporting integration.
From the perspective of pan-home furnishings, lighting and furniture, fabrics, ornaments and other industries are closely related industries. With the improvement of people's economic living standards and the change of life concepts, the light effect and decorativeness of lighting are increasingly The importance of lighting, and the decorative and effect of lighting, can only be reflected in the collocation with pan-household products. This undoubtedly requires the lighting business to graft to the pan-household field.
The integration of pan-home furnishings is also an opportunity for the lighting industry, especially the integration of different industries with branded furniture, ceramics, sanitary ware and other categories.
One is to use the integration of different industries to display, promote and sell products; the other is to use the strong channel strength (distributor strength and hidden channel strength) of these brands to achieve sales in the engineering field. To some extent, the sales model of ceramics and sanitary ware is almost the same as the channel model of lighting. The method for LED lighting companies to crack the marketing pattern The method for LED lighting companies to crack the marketing pattern
In addition, pan-furniture chain stores, such as Juran's Home, Red Star Macalline, etc., are expanding on a **** scale, and consumers are often one-stop shopping in this channel. This is exactly the opportunity for the lighting (including lighting) industry. It is particularly emphasized that this kind of chain channel also has a major customer department and a group buying department, direct operation of projects, or hidden channels, which are also their key competitiveness.
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