How do LED lighting companies get inspiration for new product development?

by:ALLTOP      2020-12-03
Development depends on the market is inevitable, but it can't cover all aspects. We can only choose targeted development that is suitable for the enterprise's own conditions and meets the market demand, combined with its own brand positioning, only by highlighting the demand at a certain market level and doing it carefully can we really get the market's pursuit. New product development is an important aspect of a company's winning market. A dynamic enterprise is bound to achieve results in development and innovation. However, how to do a good job in the development of lighting products and make them a continuous driving force for the development of enterprises? Or some people will say this: Multi-development, personalized development, differentiated development, diligent development, etc. , can make enterprises move forward. However, is this really the case? I don't think so. With a large amount of development and rich styles, enterprises may not be able to win the market, and perhaps enterprises may be caught in an unbearable quagmire. This is because the products developed must meet the market demand and cannot drag themselves down. No matter how wonderful the development is, if it is separated from the market and the company's own conditions, it may be counterproductive. Regarding the drag on itself, the author does not want to say more. It is nothing more than the developed products, which are very troublesome in production, or reduce production efficiency, or disrupt the rhythm of the enterprise. I would like to talk more about the market-oriented role at the development level. Obviously, the development of new products must not be built behind closed doors, with the designer's imagination. It must be developed in combination with market demand. This should consider the current market consumer demand for practicality, convenience, culture, decoration, diversity, fashion. Different consumer groups have different needs, which should be considered one by one. For example, practicality. This is especially important in the market. First of all, as a lamp for lighting, it must be able to meet the needs of consumers for lighting. Therefore, the brightness and color temperature of the lamp should be designed according to the specific purpose of the lamp, it must have certain functions to meet the requirements of home or other lighting. In addition, practicality should also include durability, that is, from the outside to the inside, can withstand a certain period of time. Let's talk about convenience. It is to make consumers easy to use, such as convenient loading and unloading, convenient cleaning, convenient operation, etc. , and even can change patterns and create a variety of atmosphere. For example, a wire drawing lamp for group Fujia lighting can also be used for ceiling suction and wire drawing, with different effects, and can be freely chosen by consumers. This is actually a convenience. A lamp can be designed in red tape, but after that, it becomes a shortcoming. Because it is not easy to clean up, and it will feel burdensome after watching it for a long time. Therefore, for home lighting products, they are generally relatively simple, trying to be plain, mainly white, so that lights can be coordinated with white walls, and products usually express aesthetic feeling through lines. This is actually the demand of the market, the demand of the family. Besides, culture and decoration are also market-oriented. The Chinese people's home culture advocates some auspicious meanings, numbers, and patterns. These things are expressed in the products and often win the favor of consumers. However, to target different markets, there may be differences in terms of ornamentation and meaning. However, different periods and years may not be the same, so we have to go to the market to find inspiration and capture different cultural needs in different regions. The diversity and fashion are moving according to the market trend, and the changes are very fast. Grasping them will give the lights a market space. The needs of different social groups for lamps and the changes in fashion will show signs in the market and need to be carefully captured. The small apple-shaped lamp, like the one launched by a group of rich families, is actually designed according to the trend of this year's song 'Little Apple. These trendy things are actually the real psychological needs of consumers. The important role of market orientation is obvious, however, how can lighting enterprises obtain market inspiration? According to the experience of Qun Fujia lighting, our designer team will often absorb the feedback from the sales department, sometimes absorb the opinions of dealers, and sometimes go directly to the market for research, this is a manifestation of our emphasis on market demand. These practices have played a great role in our development and have also made us more closely integrated with the market. Development depends on the market is inevitable, but it can't cover all aspects. We can only choose targeted development that is suitable for the enterprise's own conditions and meets the market demand, combined with its own brand positioning, only by highlighting the demand at a certain market level and doing it carefully can we really get the market's pursuit. Because the power of any enterprise is limited, it can only do what it does or plans to do well.
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