The development of LED in the coming year will face more opportunities and challenges. During this period, the management strategy of LED enterprises is particularly important.
Combining environmental advantages, making special brands and realizing scale effect are effective ways for LED enterprises to deal with market risks in the future.
Forecast of LED industry trend in 2014: 1. LED began to reshuffle in 2014. After several years of development, the domestic LED industry has made great progress in technology, scale and products, however, it also faces many problems, such as LED overcapacity, large number of enterprises, uneven product performance levels, and increasingly fierce price war. Many enterprises do not have a clear enterprise and product positioning.
It is understood that the LED industry will be reshuffled in the next five years. Whether it is a listed company, a state-owned enterprise or a private enterprise, it will face a very severe situation in the next five years.
Especially in the next three years, the big fish in the LED industry will eat small fish and the fast fish will eat slow fish, which will be the normal state of the industry, because the market space is so large, which is also the inevitable result of the market law.
Unlisted companies may be basically eliminated or integrated.
2. LED light source replacement tide will be officially launched. In the rapidly developing LED lighting market, lighting manufacturers have integrated resources and enhanced competitiveness by purchasing channels and technologies.
At present, most lighting manufacturers are equipped with various wireless transmission technologies, overall intelligent control technologies, and even Green Building Solutions with various renewable energy sources, so the future business opportunities are quite large.
In addition, the promotion of brand image can expand the bargaining space of lighting manufacturers and get rid of the dilemma of continuous price competition.
3. Shipments of LED lighting products will increase by 17. 8 billion annually in 2014, with an output value of 17. 8 billion US dollars. The penetration rate of LED lighting in the market is rapidly increasing, and the output value of LED lighting will reach US dollars in 2014, the total number of LED lighting products shipped reached 13. 0. 2 billion, up from 2013.
LED industry organizations said that the replacement tide of LED lighting products comes from the rapid decline in prices, with alternative light source products being the most obvious. Bulb lamps and lamps are the popular replacement light source types in the market, they accounted for 38 and 25 of LED lighting products in 2013 respectively.
In addition, the demand for integrated LED lighting products will gradually rise in the future, especially those combined with intelligent lighting applications. Therefore, the proportion of LED lighting products is expected to increase year by year in 2014.
4. The trend of the FlashLED market in 2014 will show that the penetration rate of M-type FlashLED in smart phones has reached 100. Looking at Flash business opportunities, LED companies are actively investing in the Flash market.
The specifications of FlashLED in 2013 are mainly driven by driving currents of 1000mA, 500mA and 350mA, while the specifications of FlashLED in 2014 will develop towards M-type. Under the driving current of 1000mA, the brightness will be 240-
The 250lm FlashLED will continue to play the mainstream of the middle and high order. On the other hand, if the customer has the consideration of reducing the cost and the imported model is the middle and low order model, the adoption of the FlashLED will fall to 350mA of the driving current, specifications with brightness below 75lm.
5, 2014-type TV permeability more than six impact LED backlight output value 2013 ledtv permeability in, China TV factory of drive down to 95 level 2014 is expected to will replace the CCFL, the annual TV shipments are estimated to reach 0. 2 billion units, with an annual growth rate of 3.
However, the output value of TV LED backlight in 2014 is estimated to be 24.
With 0. 1 billion US dollars, the annual growth rate has declined by, mainly because the number of LED used by direct TV is about less than that of side Light TV, and the penetration rate of direct TV will reach in 2014, it is the main reason for the growth of the overall led TV shipment and the decline of LED output value.
6. The price continues to decline and the demand for lighting will increase greatly in the past two years. The lighting market has begun to show a white ban effect. At the same time, it is affected by the improvement of upstream chip technology and the rapid decline in price, the gap between LED lighting and traditional lighting products is gradually narrowing, and the price drop of downstream LED lighting products has become an indisputable implementation.
At present, the price of LED lighting products is declining at a rate of about 20 per year. In many areas, the low price of LED bulb lamps replacing 40W or 60W is even lower than US $10, gradually approaching the price of traditional energy-saving lamps.