Commercial Lighting Market developed rapidly in 2014
The new 'commercial lighting market report' points out that the penetration rate of LED commercial lighting market will still rise rapidly in 2014 and the annual growth is expected to reach 23. 5%.
The main application types of commercial lighting products are LED lamps, spotlights and bulb lamps, while Europe, North America and China are the main use areas of LED commercial lighting and the important markets in the next five years.
Wu Yingjie, deputy research manager, said that the market demand for LED lamps in 2013 was 25. 5%.
US $0. 8 billion will be greatly increased to 88. In 2018.
US $7. 1 billion highlights the importance of LED lamps in commercial lighting, especially in affordable shopping malls, supermarkets, offices and underground parking lots. In addition, with the rapid evolution of design schemes, the cost-effective advantage is also rapidly improved compared with other lamps.
Wu Yingjie further pointed out that T8 lamps are the main products in various regional markets and are used in office lighting. Lamps in major markets in Europe, the United States, Japan and China are mainly cold colors, among them, 6,500K is the main color temperature segment in the Chinese market, but the life of LED lamps is generally only 25,000 hours.
From the analysis of the strategy of commercial lighting manufacturers, the European, American and Japanese markets mostly take the improvement of product quality as one of the basic development strategies. From the extension of product life and the improvement of light efficiency, to the improvement of lighting quality;
However, light efficiency, uniformity, color rendering and service life are still the key technologies.
On the other hand, Chinese manufacturers' strategies are more divergent.
As China's lighting market is still growing at a high speed and there is no established success model, but on the whole, the 'channel advantage' should be a powerful weapon, both physical hydropower distributors and e-commerce have set off a price war, therefore, it is even more necessary to step up the integration of supply chain and resources to achieve cost control in order to pursue price competitive advantage.