2014 Philips OEM ratio will be reduced to below 50

by：ALLTOP 2020-01-08

May 29 G20- The sunshine lighting secretary of the LED summit member company said that the proportion of Philips OEM will drop below 50 this year, the proportion of other OEM will increase to 30, and the share of its own brand will continue to increase this year. The company in 2013 performance (at said 2013 the COMPANY customer LED Income in Philips accounted for than for 52 independent brand accounted for than less than 20. In terms of gross profit margin, the gross profit margin level of OEM is relatively low, and the gross profit margin level of independent brands is relatively high, generally with a difference of 6- Age points, net profit level is still higher than OEM. In addition, the company has become a stable supplier of downstream LED lighting factories such as Philips, Osram, Lowes, Ge, Toshiba, etc. At the same time, the company will continue to open up the market and improve channel construction (Expand O2O channels). Sunshine lighting said that the company actively achieved its 2014 work target, based on the development of commercial lighting and outdoor lighting in 2013, through the promotion of sunshine LED brand, the construction of home and commercial LED product terminal stores, and the service of large LED major customers, the development of domestic market business will be further strengthened. The domestic marketing plan for 2014 will invest 0. 1 billion yuan. The company 2013 annual report shows that 2013 year business income for 31. 6. 9 billion yuan, an increase of 22. 22, net profit attributable to shareholders of listed companies is 2. 3. 2 billion yuan, up year on year. 27.