2014 LED lighting comprehensive penetration transformation

This year the first half enterprise refinancing channel open policy environment excellent semiconductor lighting field new product, new technology emerge in an endless stream development momentum thriving industry chain lower reaches supply and demand two Wang, enterprises represented by listed companies have increased their income and made gratifying profits. With the soaring prosperity of the market, the expansion of industry investment and the integration of mergers and acquisitions have become more normal and diversified, and the strong demand and fierce competition are the outstanding manifestations of the industry. In the domestic market, in the first half of 2014, China's LED lighting product market showed outstanding performance, with rapid growth and volume increase and price decrease. With the sinking of enterprise channels, the second-tier market is outstanding and the growth trend of commercial lighting is clear. Despite the impact of real estate and e-commerce, lighting product distributors have achieved good overall benefits, maintaining an overall growth rate of more than 20 and a gross profit margin of about 25. It is expected that with the arrival of the decoration peak season in the second half of the year, the growth rate in 2014 will reach a new high. Full penetration and transformation of LED 2014 is the first year when the domestic market of LED lighting begins to fully penetrate, and retail sales have achieved rapid growth. According to relevant data, in the first half of the year, the sales growth rate of LED lighting products in China's domestic market entities was 27. 5%. Around 8. More than 88 of dealers reflect 2014 LED lamps sales is 2013 the more obvious of growth which nearly three of merchants said growth rate more than 30. The rapid growth of LED market sales mainly comes from the replacement of traditional lamps. Under the condition of weak growth in the overall lighting market, the increase in LED penetration rate directly promoted the market outbreak in the first half of the year. By the end of June, the overall penetration rate of LED lighting products in physical channels had reached an average of about 57, up from 45 at the end of 2013. 7 increased by 14 percentage points. The second-tier market broke out, and the market in the central region is starting. Under the temptation of huge profits in the LED market, manufacturers and distributors are increasingly promoting LED. The primary and secondary markets have already entered the stage of popularization, the third and fourth markets also followed closely. From the perspective of market level and channel, the second-tier market (Mainly refers to the second-tier prefecture-level cities) The 2014 outbreak was obvious, and the permeability increased. 5 percentage points, sales in the second-tier market increased by about 30 compared with the same period last year. However, judging from the dealer's reflection, 40% of the dealers in the second-tier market grew by more than 30%, while 75% of the dealers grew by more than 10%. After more than a year of intensive cultivation in the second-tier market, major lighting enterprises have achieved remarkable results in channel layout and marketing promotion in the second-tier market. The growth rate of the first-tier market and the third-tier market should not be underestimated. Sales in the first half of the year increased by 19. From 2013. 27, while the permeability climbed to 62 and tended to be stable; In the third-tier county-level cities, LED has gradually begun to be recognized by the common people. Many enterprises have begun to strengthen promotion, but the penetration rate of LED is still far from that of the first-tier and second-tier cities, with the market growth rate of about 20 in the first half of 2014. The e-commerce market is growing rapidly, and the growth rate of online sales of LED lighting products is more obvious than that of physical channels in two years. The overall Taobao lighting market is growing well. 2014 1-In July, Taobao (Including Tmall, the same below) Sales of lamps and light sources reached 5. 3 billion yuan, up 144 year on year. 43, of which light source 2. 0. 1 billion yuan, up. 4, lamps 50. 0. 8 billion yuan, up 147 year on year. In terms of turnover, Taobao lamps and light sources sold 23. 42 million orders, up from last year. 26, of which 6. 99 million were light sources, up year on year. 99, 16. 43 million lamps, an increase of 79. 88; All kinds of products sold reached 330 thousand pieces. According to Taobao Statistics, 2014-In July, LED light source products (With spotlights) The sales volume increased by 100 compared with the same period last year. 59, reaching about 1. 7. 5 billion yuan, accounting for 82. 5% of the total light source products. 76. Judging from the number of orders, Taobao's total number of orders for selling LED light source products in the first seven months of 2014 reached about 5. 9 million, up 122 from the same period last year. 14. At the same time, the number of LED products on Taobao increased to 60 thousand, up from the same period last year. 22.