2014 is the golden year for the development of China's LED lighting industry

In 2014, it was evaluated by the industry as a key period for China's LED to usher in a new opportunity for development. This is not without reason. China's LED industry has experienced rapid development in the past few years, product technology has been improved, sales channels have been diversified, industry standards have been improved, industrial chains have been optimized, and production costs have been effectively reduced, market awareness has improved and product design is more practical. However, China's LED industry is still facing a series of urgent problems to be solved, including uneven product quality, serious price war and conservative sales channel thinking, effective resources have not been fully utilized. Based on the current severe price war, many enterprises are terrified, but by contrast, the price war has obviously improved while optimizing the industrial chain and effectively controlling the product cost. From August 2013 to March 2014, Taobao LED bulb lamp prices from 8. 08 yuan/W dropped to 6. 10 yuan/W, a drop of 24. 5. In the past two years, the export price of bulb lamps has dropped by 66, but according to the data, the price drop has slowed down significantly, which has a significant easing effect on the price war, but the price will continue to fall further. While the product performance has been improved, due to the influx of a large amount of capital into the LED industry, the production capacity has increased rapidly, which has LED to a large amount of inventory, thus forming a large number of enterprises are worried about the access. The lighting market maintained a growth rate of about 20, and the substitution effect of incandescent lamps began to show. In 2013, the export amount of LED lamps in China exceeded 5 billion US dollars; The proportion of the domestic market has increased, shifting from a typical export-oriented market to internal and external considerations. Sales channels must be the key that enterprises must pay attention to at present. Product promotion and sales channels should promote each other. At the same time, enterprises should have the idea of diversified sales channels. She pointed out that the export of products will remain the main sales channel of LED products in China for a long time to come. The notice of the State Council on printing and distributing the 12th five-year national independent innovation capacity building plan in January 2013 regards energy conservation and environmental protection photovoltaic power as one of the key points in manufacturing innovation capacity building, take semiconductor lighting as one of the key points of innovation capacity building in strategic emerging industries. In August of the same year, the State Council's Opinions on Accelerating the development of energy-saving and environmental protection industries promoted efficient and energy-saving lighting. On February 2014, the Ministry of Science and Technology and the Ministry of Industry and Information Technology issued 'on printing and distributing 2014- The notice of 2015 on the special action plan for energy conservation and emission reduction science and technology encourages semiconductor lighting and other major energy conservation and emission reduction technologies with clear industrialization prospects, through further deepening the implementation of industrial demonstration projects such as the 10-city wanzhan semiconductor lighting application project, the joint promotion of incandescent lamp ban by many countries and a number of energy-saving policies issued by the Chinese government are all favorable conditions for the development of LED lighting, in the past ten years, the average annual growth rate of China's output value was 257. 6 billion yuan in 2013, initially forming an industrial agglomeration. The LED lighting market in the four major regions was launched in, accounting for more than 1/3 of the applied output value. Next, China's LED industry will usher in a golden period of development.