What is the reason for the uneven price of solar street lights?

With the country’s strong support for new energy projects, solar street lamps are increasingly replacing traditional street lamps to occupy a larger position, and the number of solar street lamp manufacturers is also increasing. However, the threshold of solar street lamp technology industry is low, and black-hearted companies are shoddy. This has caused chaos in many industries. At present, the most serious problem in the solar street lamp market is the price chaos. Price wars are everywhere. In fact, a reasonable low price can promote the sustainable development of enterprises, but the low price below the cost reflects the lack of standards, and some even will Suspected of breaking the law, this kind of market disruption is undoubtedly a blow to manufacturers with good prices and high quality. From a marketing perspective, the price must be reasonable. Excessive prices will lead to unsalable products, lower than cost prices will lead to loss-making operations, and even bankruptcies. The key to grasping the price is also the key.


What is the reason for the uneven price of solar street lights? Every enterprise hopes to make a profit. From this perspective, the price of the product must be customized according to cost and reasonable profit. This is the common sense of a qualified enterprise. There are usually several low-cost properties:

, attract the attention of the company. Purely to attract the attention of consumers, the purpose is to sell other high-priced products, or to pave the way for the attention of the brand;

, dumping to ease capital turnover. Deal with the products that have been overstocked in the warehouse for a long time, and the dumping price is generally close to the cost price or lower than the cost price;

, leather bag company. This is a common method used by many leather bag companies at present. The low-end products in general products of this type of products are characterized by large quantities and low prices. On this basis, they cut corners again, sell them at low prices and obtain high returns.


The above three types of low prices are relatively reasonable policies to deal with competition. Many middlemen are trying to pursue low prices and take advantage of standardization, but low prices must also ensure that they are sold at no less than cost and ensure their rationality and legitimacy. Therefore, low prices have their own bottom line and must The price must be set on the basis of not sacrificing product performance and not lower than the cost.


Therefore, low prices are not a means of market competition for manufacturers, but appropriate and reasonable marketing strategies. It is not that low prices can save the market, nor is it that low prices can help companies gain a foothold in the market. Only with healthy competition among 10,000 manufacturers can the market environment be purified, so that the solar street light industry will never be blocked.