LED industry accessories enterprises usher in new development opportunities

by:ALLTOP      2020-03-25
In the home appliance industry, the leading enterprise of Shan Mei can support thousands of supporting enterprises. However, in the field of LED lighting, Foshan enterprises are fighting their own battles. Their customer lists are from Huizhou and Zhongshan, but few are from Foshan. This is what Wu Yulin, president of Foshan Lighting Association, said at a LED industry supporting meeting. After the above-mentioned supporting meeting, the boss of an enterprise that made LED heat dissipation aluminum in danzao was distributing business cards everywhere. In order to verify this view, the author specially asked his customers if they had Foshan enterprise. He admitted that, basically all in the field. I have contacted many similar cases. The LED industry in Foshan has a strong supporting capacity. Many lamp factories in the surrounding areas come to find supporting cooperation, but local enterprises rarely take the initiative to go out to find business, but became each other from the strange neighbor. It is hard to say that this is the character of Foshan enterprise, but at least it can be said that it is the character of Foshan LED enterprise. Foshan Lighting spent more than 20 years to achieve more than 2 billion of the company's main income, but NVC Lighting only took a few years to achieve more than 3 billion (This is still affected by infighting). According to industry insiders, NVC's success is to be good at making use of the division of labor in the industrial chain to expand rapidly, while Buddha lighting is characterized by doing everything by itself. NVC is a Huizhou enterprise, and his supporting partners have Foshan enterprises. In fact, many Huizhou LED companies are looking for Foshan enterprises to support slowly. On the other hand, most Foshan LED enterprises are transformed from traditional hardware factories and lamp factories. The author has been in contact with many such enterprises. He used to make small hardware, but now he is also in a rush to start LED applications and lamps. Although the product has been transformed, the business model still follows the previous one, and the export-oriented feature is very obvious. From this point of view, the lack of cooperation between them is also reasonable. Then why do you mention the division of labor and cooperation in the industrial chain now? In fact, it is still related to cost. If there is a group of enterprises with good quality and lower price in a certain link, is it better to give this part to him? This is the demand space for division of labor. LED lighting is actually a completely different game rule from traditional lighting. There are not tens of millions of production lines for an energy-saving lamp, but LED lamps can be a husband and wife shop, and several machines and dozens of people are more than enough. You can doubt whether the quality is excellent, but you can't stop the threshold from lowering step by step. It is said that by the end of the year, a 3 w led bulb may only sell 5 pieces, which is cheaper than energy-saving lamps, and it will be even more blooming. In the past year or so, the upstream fluctuation of LED has been fierce, and the rapid decline in chip prices has caused some hoarding companies to lose a lot of money. The speed of commercial and household market development is not as fast as expected. However, many companies have come over and waited until the supply in the first quarter of this year. Lianfo lighting and Guoxing Optoelectronics also revived in the stock market, and the stock price continued to rise sharply. This reminds me of Shenzhen's withdrawal of LED planning. If Foshan Qiang is in the middle and lower reaches of packaging and application, then the upstream of chips and drivers must be Shenzhen. But it is LED lighting, a brand-new market game. Shenzhen's policy is no longer suitable for the current situation. Who would have thought that the price of LED chips would fall so rapidly? Administrative Planning is far from being able to match the new business model. The abolition order is actually a good choice for the industry to return to the market.
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